Digital Marketing for CMOs 
Last date for registration: 25 Aug, 2017
End Date : 07 Sep, 2017
Early Bird Discount Date : 14 Aug, 2017
Residential Early Bird Fee(excluding GST) : Rs. 1,18,800
Non-Residential Fee(excluding GST) : Rs. 1,24,000
Non-residential Early Bird Fee(excluding GST) : Rs. 1,11,600
As consumers spend more time on digital media, marketers need to leverage it. Digital marketing is no longer a choice but a necessity. Are you prepared for it!
Senior marketers need to integrate digital media with their traditional media to have a holistic marketing strategy. Do you understand digital marketing enough to be able to do that?
What are the skills needed in your digital marketing team? Find out!
Is your team optimizing the digital marketing? How can you improve ROI from digital marketing?
What metrics and analytics to focus upon in digital marketing?
Which is THE social media for your brand – Twitter or Facebook or Blog? Find out!
How to spark conversations on social media and build a community? Discover now!
Come to IIMB. Enroll for the 4-day programme designed especially for senior management and Heads of Marketing. Get up to speed with Digital Marketing. Here is how:
This programme will give an overview of various digital marketing platforms that businesses can use for achieving growth. It will give insights into the art and science of search engine marketing and social media marketing, search engine optimization. It will enable broad understanding of key social media such as Facebook, LinkedIn and Twitter. The programme will arm senior managers with an understanding of web analytics and metrics with which they can measure the performance of their digital marketing strategies. The programme will help CMOs understand how to get increased engagement, leads and conversions. Insights into digital marketing will enable CMOs to get enhanced performance from their digital agencies while reducing the cost of their digital campaigns.
The distinctive feature of the programme is that while the program is largely strategic, it allows senior managers to get some hands-on experience by running live campaigns so that they can internalize the strategic imperatives in digital marketing.
The programme is cutting edge and will give insights into latest trends in digital marketing. Enrol now to get clued in to the future trends in digital marketing. The programme gives a good blend of academic rigour and industry insights. Engage with the best in class faculty and senior leaders in the industry to know the best practices.
- Strategy and tools of digital marketing
- Content strategy
- Optimizing digital marketing
- Tracking and Measurement
- Identifying the skills needed in Digital marketing team
- Improving the ROI from digital marketing
- Integration of digital marketing with traditional marketing
The programme is designed to meet the needs of senior managers and heads of marketing. Participants from both B2C as well as B2B will benefit from this programme. Participants can be senior managers from technology, sales, marketing, digital, general management areas. They could be VPs, Directors, GMs, CXOs or senior managers.
Prof. Seema Gupta
Professor Seema Gupta specializes in digital marketing. She is an educator, trainer, researcher and consultant in digital marketing. Having trained more than 1000 professionals in middle and senior management in digital marketing she has deep insights in the domain. She has published papers in reputed journals such as Journal of Marketing Theory & Practice, Public Relations Review, Corporate Reputation Review, Management Review and Vikalpa. Winner of the EFMD Best case award (2011) and ISB-IVEY Best Case Award (2011), Professor Gupta has written cases on marketing challenges faced by companies such as Volkswagen, Bosch, Nielsen, DDB Mudra, Dainik Bhaskar etc. Her cases have been registered with Harvard Business School Publishing.
She has presented papers in international conferences. She has provided consulting in marketing strategy and communications to companies such as Nandini milk, Nilon’s, Karnataka State Seed Corporation, INDCOSERVE etc. Her articles have appeared in national media such as Economic Times and Financial Express. She is regularly quoted in national media for her views on marketing and digital. She is also the Chairperson of Post Graduate Program in Enterprise Management (PGPEM) at IIM-B. Prior to IIMB she has worked with RPG group in sales and marketing function and Mudra Institute of Communications (MICA).
Senior Guest faculty from industry will also take sessions in the programme.
PEDAGOGY
The pedagogy includes live campaigns, case studies, group projects, presentations, lectures and audio visual aids.
MEDIUM
The programme is completely on-campus which will allow you to experience the sprawling campus of IIM-B with its state of the art classrooms and infrastructure. On-campus classes will enable you to network with other participants of the programme. Leverage the network for sharing best practices, trouble shooting and keeping abreast of the latest trends even after the programme is over. Join the community of senior managers!
Programme Fee and Payment
INR 1,32,000/- Residential and INR 1,24,000/- Non -Residential (+ Applicable GST) per person for participants from India and its equivalent in US Dollars for participants from other countries.
Early Bird Discount
Nominations received with payments on or before 14-Aug-17 will be entitled to an early bird Discount of 10%.
- Early Bird Fee (Residential) INR 1,18,800/-(+ Applicable GST)
- Early Bird Fee (Non-Residential) INR 1,11,600/-(+ Applicable GST)
Please Note
All enrolments are subject to review and approval by the programme director. Joining Instructions will be sent to the selected candidates 10 days prior the start of the programme. Kindly do not make your travel plans unless you receive the letter from IIMB.
A certificate of participation will be awarded to the participants by IIMB.
- The programme fee should be received by the Executive Education Office before the programme commencement date.
- In case of cancellations, the fee will be refunded only if a request is received at least 15 days prior to the start of the programme.
- If a nomination is not accepted, the fee will be refunded to the person/ organisation concerned.
Focused and great value addition!
With my 11 years of experience I just didn’t want to refresh digital marketing, but needed more depth. This course certainly provided that, by focussing on digital innovation and current trends. Also it provided a platform for valuable interaction with co-professionals. Recommended for all.
-Rituparna Bhattacharjee
Marketing Practice Leader, Grant Thornton US shared services centre.
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Digitally savvy, best outreach methods!
The programme focuses on how marketers can be more digitally savvy by increasing the outreach and build deeper customer relationship by influencing the digital path to purchase.
-Richard Canday
Assiociate Vice President, Electronic Payment and services Pvt ltd.
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An enriching package! A must do!
The course was refreshing and enriching. I not only learned during classes but also participated in the journey to unveil the tenets of digital marketing. It was regressive in packaging and exhaustive in content. It’s a must do for marketers!
-Ashish Swarnkar
Chief Manager- marketing, DHFL
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Good trainer, in-depth knowledge, vast experience!
Seema is a good trainer and having in-depth knowledge on the subject and vast experience in Marketing & Marketing communication. I have attended the training at IIMB sponsored by my company Wonderla and I felt it was wonderful and implemented many ideas after this training.
-Rudresh Siddappa
Dy. General Manager, Wonderla Holidays Ltd.
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