Advanced Digital Marketing 
Last date for registration: 10 Nov, 2017
End Date : 22 Nov, 2017
Early Bird Discount Date : 30 Oct, 2017
Residential Early Bird Fee(excluding GST) : Rs. 1,17,900
Non-Residential Fee(excluding GST) : Rs. 1,25,000
Non-residential Early Bird Fee(excluding GST) : Rs. 1,12,500
You know basics of digital marketing. But is it enough?
You learnt on the job when you ran some campaigns. But is your education organised?
Newer ways of targeting with custom audiences, dynamic remarketing and look alike targeting are becoming popular. Do you know about advanced targeting methods?
The field is becoming increasingly complex. Many new players have entered the ecosystem and creating value. Do you know how Demand side platforms (DSPs), Supply side platforms (SSPs) and Ad servers work and add value? Learn now!
Digital is becoming data driven. Do you know how Data Management Platforms (DMPs) are changing the digital landscape? Find out!
There are hundreds of metrics. Which analytics to focus upon? Figure out!
How can you optimize your digital marketing? How to increase your ROI? Find out!
How to allocate budget and prepare a digital marketing plan? Find out!
The field is changing by the day. Do you know the latest trends in digital marketing? Figure out!
Enrol for the ADVANCED DIGITAL MARKETING programme at IIMB!
Get a deeper understanding of digital marketing to stay afloat in the competitive market!
The programme deals with advanced digital marketing topics such as affiliate marketing, attribution modelling, programmatic buying, personalised communication, web analytics, A/B testing, creative strategy.
The programme is cutting edge and will give insights into latest trends in digital marketing. Enroll now to get clued in to the future trends in digital marketing. The programme has many senior leaders from the industry sharing their experiences and best practices.
PROGRAMME CONTENT*
- Affiliate Marketing
- Attribution Modelling
- Tagging And Tracking
- Budget Allocation
- Personalisation and User Experience
- A/B Testing
- Creative Strategy
- Web Analytics
- Programmatic Buying
- Advanced Targeting
*Content is subject to change
- Deep dive into Advanced Digital marketing topics
- Leveraging of cutting edge tools and platforms
- Personalisation of content
- Enhancing user experience
- How to use the right metrics
- Attribution across digital channels
- Increasing sales through affiliate marketing
- Optimisation through A/B testing.
The programme is designed for professionals who are already familiar with basics of digital marketing and have been running digital campaigns. Prior knowledge of digital marketing is a must for this programme as the programme assumes you know the basics and hence only engages with advanced topics. The programme is apt for mid-level and senior digital marketing managers of large, medium and small organisations and entrepreneurs who wish to know the latest trends and developments in the field.
PEDAGOGY
The programme will be highly interactive and use a mix of case studies, group projects, presentations, lectures and audio visual tools.
MEDIUM
The programme is completely on-campus which will allow you to experience the sprawling campus of IIM-B with its state of the art classrooms and infrastructure. On-campus classes will enable you to network with other participants of the programme. Leverage the network for trouble shooting, career opportunities and keeping abreast of the latest trends even after the programme is over. Join the community of digital marketers!
Prof. Seema Gupta
Professor Seema Gupta specializes in digital marketing. She is an educator, trainer, researcher and consultant in digital marketing. Having trained more than 1000 professionals in middle and senior management in digital marketing she has deep insights in the domain. She has published papers in reputed journals such as Journal of Marketing Theory & Practice, Public Relations Review, Corporate Reputation Review, Management Review and Vikalpa. Winner of the EFMD Best case award (2011) and ISB-IVEY Best Case Award (2011), Professor Gupta has written cases on marketing challenges faced by companies such as Volkswagen, Bosch, Nielsen, DDB Mudra, Dainik Bhaskar etc. Her cases have been registered with Harvard Business School Publishing.
She has presented papers in international conferences. She has provided consulting in marketing strategy and communications to companies such as Nandini milk, Nilon’s, Karnataka State Seed Corporation, INDCOSERVE etc. Her articles have appeared in national media such as Economic Times and Financial Express. She is regularly quoted in national media for her views on marketing and digital. She is also the Chairperson of Post Graduate Program in Enterprise Management (PGPEM) at IIM-B. Prior to IIMB she has worked with RPG group in sales and marketing function and Mudra Institute of Communications (MICA).
Senior Guest faculty from industry will also take sessions in the programme.
Programme Fee and Payment
INR 1,31,000/- Residential and INR 1,25,000/- Non -Residential (+ Applicable GST) per person for participants from India and its equivalent in US Dollars for participants from other countries.
Early Bird Discount
Nominations received with payments on or before 30-Oct-17 will be entitled to an early bird Discount of 10%.
- Early Bird Fee (Residential) INR 1,17,900/-(+ Applicable GST)
- Early Bird Fee (Non-Residential) INR 1,12,500/-(+ Applicable GST)
Please Note
All enrolments are subject to review and approval by the programme director. Joining Instructions will be sent to the selected candidates 10 days prior the start of the programme. Kindly do not make your travel plans unless you receive the letter from IIMB.
A certificate of participation will be awarded to the participants by IIMB.
- The programme fee should be received by the Executive Education Office before the programme commencement date.
- In case of cancellations, the fee will be refunded only if a request is received at least 15 days prior to the start of the programme.
- If a nomination is not accepted, the fee will be refunded to the person/ organisation concerned.
TESTIMONIALS (FOR IIM-Bs DIGITAL MARKETING PROGRAMS)
Digitally savvy, best outreach methods!
The programme focuses on how marketers can be more digitally savvy by increasing the outreach and build deeper customer relationship by influencing the digital path to purchase.
Richard Canday, Assiociate Vice President, Electronic Payment and services Pvt ltd.
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Most lively- best hands on experience!
The programme was most lively, I got hands on experience in live ad campaigns, budget planning exercises and deep understanding of various marketing channels with powerful cases.
Sameer Jain, Associate Director-Online marketing, Shopclues
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Focused and great value addition!
With my 11 years of experience I just didn’t want to refresh digital marketing, but needed more depth. This course certainly provided that, by focussing on digital innovation and current trends. Also it provided a platform for valuable interaction with co-professionals. Recommended for all.
Rituparna Bhattacharjee, Marketing Practice Leader, Grant Thornton US shared services centre.
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An enriching package! A must do!
The course was refreshing and enriching. I not only learned during classes but also participated in the journey to unveil the facets of digital marketing. It was regressive in packaging and exhaustive in content. It’s a must to do! For marketers.
Ashish Swarnkar, Chief Manager- marketing, DHFL
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