Building Business Acumen 
Last date for registration: 10 Aug, 2018
End Date : 24 Aug, 2018
Early Bird Discount Date : 30 Jul, 2018
Residential Early Bird Fee(excluding GST) : Rs. 85,500
Non-Residential Fee(excluding GST) : Rs. 85,000
Non-residential Early Bird Fee(excluding GST) : Rs. 76,500
Business acumen is the ability to understand and interpret business situations and deal with them effectively towards positive outcomes such as growth and profitability. This programme will cover the essential areas for managers to understand and interpret business issues effectively and enable them to use their understanding to take better business initiatives.
It covers macroeconomic perspectives, stakeholder issues and deciphering competitors to understand the external environment of business for strategic thinking and business planning. It also covers design thinking and value analysis for internal development of user centered business innovations that give competitive advantage and enhance business profitability.
- Macroeconomic Perspectives for Business
- Stakeholder Dimensions of Business Issues
- Deciphering Competitor Businesses
- Business Cost Structure Analysis
- Business Financial Health Analysis
- Design Thinking for Business Redesign
- Value Analysis for Pricing and Positioning
- Creating User Centered Business Innovations
- Developing Competitive Advantage
- Strategic Thinking and Business Planning
This programme is intended for middle to senior level managers involved in the design, development and marketing of products and services in any competitive business.
Participants are requested to arrive by evening on the previous day as sessions in this program are scheduled to start at 9.00 am on day one and will end at 5.00 pm on day five. There will be five sessions of 75 minutes duration each day. Participants may plan to leave only after 5.00 p.m. on the fifth day. Please do not book your return flights scheduled to depart earlier than 8.30 pm on the fifth day as it takes about two hours to reach the airport.
Professor Ganesh N Prabhu did his post-graduation from the Institute of Rural Management, Anand and is a Fellow of IIM Ahmedabad. His research has been on product development, strategy and entrepreneurship. He teaches strategy courses and an elective on new product development in the post-graduate program at IIMB. He does informal business evaluations for start-up firms as well as formal strategy visioning workshops for corporates.
Programme Fee and Payment
INR 95,000/- Residential and INR 85,000/- Non -Residential (+ Applicable GST) per person for participants from India and its equivalent in US Dollars for participants from other countries.
Early Bird Discount
Nominations received with payments on or before 30-Jul-18 will be entitled to an early bird Discount of 10%.
- Early Bird Fee (Residential) INR 85,500/-(+ Applicable GST)
- Early Bird Fee (Non-Residential) INR 76,500/-(+ Applicable GST)
Please Note
All enrolments are subject to review and approval by the programme director. Joining Instructions will be sent to the selected candidates 10 days prior the start of the programme. Kindly do not make your travel plans unless you receive the letter from IIMB.
A certificate of participation will be awarded to the participants by IIMB.
- The programme fee should be received by the Executive Education Office before the programme commencement date.
- In case of cancellations, the fee will be refunded only if a request is received at least 15 days prior to the start of the programme.
- If a nomination is not accepted, the fee will be refunded to the person/ organisation concerned.