Design Thinking 
Last date for registration: 28 Feb, 2023
End Date : 11 Mar, 2023
Early Bird Discount Date : 17 Feb, 2023
Residential Early Bird Fee(excluding GST) : Rs. 82,800
Non-Residential Fee(excluding GST) : Rs. 85,000
Non-residential Early Bird Fee(excluding GST) : Rs. 76,500
Programme Overview
Customer understanding, innovation, and collaboration skills are vital to all businesses. Solving complex business problems requires understanding multiple perspectives within and outside the organization. The design thinking process covered in this programme enables participants to understand the potential of interdisciplinary collaboration for co-creation of new solutions to complex business issues. As an essential part of the training of designers and architects, the design thinking method has been found effective for and applicable diverse managerial problems.
Content
1. Right Brain Thinking
2. Lead User Research to Product Innovation
3. Process View of Design Thinking
4. Immersive Research: Tool and Techniques
5. Challenge Framing and Ideation Techniques
6. Prototyping and Test Cycles
7. Pitch Design and Communication
8. Enabling Design Thinking in Teams
9. Creating Primary Demand
10. Achieving Product Integrity
Participant Profile
Middle to senior-level managers who wish to hone their business and innovation skills through design thinking. It is also relevant for clients dealing with management consultants, who wish to build their design thinking skills for effectively engaging with client firms. Teams may like to register together to build synergy from the discussions in the programme.
Testimonials
Design Thinking programme at IIM-Bangalore was one of the best investment that I have done in recent past for my development. The program covered various area’s of design thinking concepts (industries agnostic) which were easy to understand and internalize. The case studies presented during the program did give valuable ideas on how we can start using the design thinking process in our day-to-day work. I was able to use the simple method taught during the program to solve some long pending challenges related to process within my current engineering team. I would surely recommend this program so professionals who are looking to use alternate ways of thinking to solve some business problems.
-Tejas Raval, Software Engineering Senior Manager, Dell
I’ve participated in the Design Thinking Program of IIM Bangalore during Nov,2019. I truly enjoyed the topic which was presented in a very lucid manner by the lectures and where a great cohort of participants from diversified backgrounds also shared truly insightful interspersed experiences with top-notch practical exercises. Upon returning to my organization, I was able to disseminate the information and experience with my core team members along with our design leaders and product development managers in design thinking. I saw practically improved acceptance of my approach by the larger team where using the framework of design thinking with empathy and being considerate about the needs of the customers has immediately driven positive change of Innovation and Problem-solving.
- Mustafa Golam, Head of Technical Sales (FSOC) | X. Company
Programme Fee
INR 92,000/- Residential and INR 85,000/- Non -Residential (+ Applicable GST) per person for participants from India and its equivalent in US Dollars for participants from other countries.
Early Bird Discount
Nominations received with payments on or before 17-Feb-22 will be entitled to an early bird Discount of 10%.
Early Bird Fee (Residential) INR 82,800/-(+ Applicable GST)
Early Bird Fee (Non-Residential) INR 76,500/-(+ Applicable GST)
Group Discount
Group Discount of 5% percentage can be availed for a group of 3 or more participants when nominations received from the same organization.
Please Note
All enrolments are subject to review and approval by the programme director. Joining Instructions will be sent to the selected candidates 10 days prior the start of the programme.
The programme fee should be received by the Executive Education Office before the programme commencement date.
In case of cancellations, the fee will be refunded only if a request is received at least 15 days prior to the start of the programme.
If a nomination is not accepted,the fee will be refunded to the person/ organisation concerned.
A certificate of participation will be awarded to the participants by IIMB.
Programme Director's
Professor Ganesh from Strategy area of IIMB holds a post graduation from the Institute of Rural Management Anand and is a Fellow of IIM Ahmedabad. He won the Best Young Teacher Award and Best Research Paper Award from the Association of Indian Management Schools. Since 1996 he teaches strategy courses across programs and offers an elective on new product development in the post-graduate program at IIMB. He has conducted several senior management team visioning workshops and been actively involved in mentoring aspiring entrepreneurs, start-ups and small firms. Prof. Ganesh was earlier a nominated member of the India Design Council. While at IIMB he has consulted on major turnaround projects and prior to his doctoral studies he was an Executive Assistant to the Managing Director of the Punjab Milk Federation for a year on a major turnaround project.
Mr. Vinay Dabholkar is a consultant, teacher, and author working in three areas: innovation strategy, design thinking, and mindfulness. He is a co-author of the book “8 steps to innovation: going from jugaad to excellence” (2013) and author of the book “Mindfulness: connecting with the real you” (2019). He has been a visiting faculty at IIM Bangalore (since 2011) and at IIT Bombay (since 2016). Over the past decade, he has helped several organizations and individuals in their innovation and mindfulness journey. He also works with not-for-profit and government organizations in the education and healthcare space. Prior to starting the consulting career, Vinay worked for a decade in Motorola in the US and Sasken in Bangalore. He did his B. Tech. from IIT Bombay and Ph.D. from University at Buffalo both in Computer Science.
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