Platform Business Models (Live Online Programme) 
Last date for registration: 03 Mar, 2021
End Date : 16 Mar, 2021
Early Bird Discount Date : 22 Feb, 2021
Have you ever wondered why do firms like Amazon, Apple, Facebook, and Alphabet (Google) enjoy top valuations in the global stock market? What makes Uber the global corporation that is fast becoming the world’s largest transport company without owning a single car? What makes Airbnb the world’s largest lodging unit without owning a single room? These are instances of multi-sided platforms.
Businesses that operate platform business models bring together different sets of users and add unique value in forms never experienced before. Digitalization and evolution of new technologies including artificial intelligence and machine learning, and the adoption of cloud storage/ computing has made building and operating platform business models easier than ever.
Traditional strategy and marketing frameworks fail to explain these business models: they serve different user groups, are governed by network effects, differences in pricing and subsidizing specific user groups, and in most cases operate as near monopolies (under winner-takes-all economies). Popularly referred as the collaborative economy, sharing economy, and gig economy, much less has been understood about the economies of these business models – including investments, growth, and revenue models. Such platform businesses have proliferated modern lives in every country – including a mix of global corporations as well as local focused firms.
The programme will be delivered using cases and examples primarily from the Indian and global contexts, including those on BharatMatrimony, Tarnea, Qwikcilver, JOSEPHS – the service manufactory; IndiaMART, and HackerEarth.
This programme will help you appreciate the economics of platform business models; help you design a platform business/ transform your existing business model into a platform; as well as help you serve as complements to large platform businesses.
This programme is meant for senior and middle managers in platform firms, entrepreneurs operating platform businesses, and those intending to transform their firms/ business units into platforms. It would also be useful for complements and service providers of platform firms; as well as managers from venture capital/ private equity firms investing in platform firms.
Programme Fee
INR 76,500/- (+ Applicable GST) per person for participants from India and its equivalent in US Dollars for participants from other countries.
Early Bird Discount
Nominations received with payments on or before 22-Feb-21 will be entitled to an early bird Discount of 5%.
Early Bird Fee INR 72,675/-(+ Applicable GST)
Please Note
All enrolments are subject to review and approval by the programme director. Joining Instructions will be sent to the selected candidates 5 days prior the start of the programme.
A certificate of participation will be awarded to the participants by IIMB.
The programme fee should be received by the Executive Education Office before the programme commencement date.
In case of cancellations, the fee will be refunded only if a request is received at least 15 days prior to the start of the programme. If a nomination is not accepted, the fee will be refunded to the person/ organisation concerned.
R Srinivasan is Professor of Strategy at the Indian Institute of Management Bangalore. His current research focuses on characterizing rapid growth firms; studying platform-mediated networks; and strategic decision making in top management teams.
Srinivasan received his doctoral degree from Indian Institute of Management Ahmedabad in 1998. He received the Jawaharlal Nehru Memorial Fund scholarship for his doctoral research at IIM Ahmedabad. He worked for about eight years at IIM Lucknow before joining IIM Bangalore. His areas of teaching at the postgraduate and doctoral levels have been Platform business models, Corporate Strategy, Competitiveness, and Strategy Process Research. He has been visiting faculty at the Friedrich Alexander University of Erlangen-Nuremberg, Germany and the University of Rome Tor Vergata, delivering courses and lectures on Platform Business Models and Open Innovation.
Srinivasan has co-authored a textbook on strategic management and a research-based book on knowledge management in the Indian context. He has published his work (papers and cases) in various international journals; authored several cases on platform strategies, growth, strategy, innovation, and knowledge management; and has presented his research in a number of international academic conferences.
His current research focuses on studying firms operating in platform-mediated networks. He closely works as advisor and researches on a variety of firms that create and operate platform-based business models. He engages with the industry in several ways – through executive education (strategy and leadership development for senior managers); entrepreneurial education (design and delivery of management programs for entrepreneurs); consulting assignments (strategizing and growth); executive coaching (functional coaching of CEOs and family business owners); research (including case writing highlighting best practices), and strategy facilitation (including design and facilitation of annual strategic planning sessions).
He has been Vice President of the Case Research Society of India, and has mentored a number of faculty and doctoral students in pedagogy and case teaching & writing. He has actively engaged with institutions including the NITIE, IIMs, CCS NIAM, and Christ University in designing and delivering faculty development programmes, with focus on case writing and teaching.
IIMB has adopted the ZOOM platform to conduct synchronous online live sessions after careful evaluation of multiple options. It helps create a learning environment that is quite similar to a face to face class, and also provides pedagogical tools that facilitate discussion based learning. Participants will need to have a computer that can download Zoom software and a sound Internet connection to attend the sessions.
Dates of the Programme:08-09 March 2021 | Monday - Tuesday
15-16 March 2021 | Monday - Tuesday
09.00am to 1:15pm in 3 Sessions per day
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