Organizational Communication Strategy in VUCA Situations 
Last date for registration: 02 Jun, 2019
End Date : 14 Jun, 2019
Early Bird Discount Date : 22 May, 2019
Residential Early Bird Fee(excluding GST) : Rs. 90,450
Non-Residential Fee(excluding GST) : Rs. 90,000
Non-residential Early Bird Fee(excluding GST) : Rs. 81,000
In today’s world, VUCA (Volatile, Uncertain, Complex and Ambiguous) situations could arise from events such as organizational restructuring, product recall, mergers & acquisitions, fast-changing market conditions, regulatory changes, force majeure and such like. If not managed effectively, VUCA situations could result in severe negative impact on one or more of the stakeholders in an organization; effective management will result in positive impact on employee motivation, customer & vendor confidence and the company’s image vis-à-vis investors, institutions and the public at large.
In such situations, it is an established fact that communication is a key element in minimizing, managing or even neutralizing the severity and negative impact of VUCA situations.
Designed and implemented by experienced educators and communications professionals with first-hand, practical organisational experience of VUCA situations as well as an appreciation of the critical need for strong communication strategy, this program will enable participants to design and execute effective internal and external communication to more effectively manage VUCA situations arising in organizations.
The programme is based on documented, classic VUCA situations as well as instructor and participant experience and draws its theoretical foundations from cross-functional disciplines of management such as strategic thinking, leadership behavior and marketing communication. The program is designed as an interactive, hands-on workshop which will not only expose participants to the underlying academic concepts, but simultaneously take a very practical, framework-based approach that participants might apply in the field to equip them and their organizations to more effectively manage communication in possible VUCA scenarios.
Specific programme objectives and learning outcomes include:
- Identification of emergent (VUCA) situations in different organisational contexts,
- Knowledge of the underlying theoretical and practical deployment of communication strategy frameworks and thus, the ability to design strategic communication plans to manage possible VUCA situations,
- Familiarity with the planning, budgeting, and execution of communication strategies in terms of the identification and understanding of audiences and actors who are impacted, the ability to determine messaging needs and make media decisions and execute these activities, and
- Understanding of the methodologies to deploy and assess the effectiveness of such plans and actions.
The program will be of interest and maximum value to:
- Managers and Corporate Communication professionals working in mid to large Indian or Multi-National Companies or PSU’s with at least 10+ years’ work-experience and are transitioning from middle to senior levels of management
- Entrepreneurs and Owner-Managers of Medium-to Large Companies
- Social Entrepreneurs or professional managers in Medium to Large NGOs
The program will equip the participants with a comprehensive framework, tools and confidence to identify, design and execute effective communication strategies and campaigns in emergent VUCA scenarios.
Bringi Dev
Bringi Dev has over 35 years of experience in the corporate, entrepreneurial and academic areas. He is Professor of Practice & Chairperson, CenComm, the Centre for Management Communication at IIM Bangalore. He has held positions in IDG Media India, Compaq India, HMT Limited, IBM India, Wipro, Sperry-Univac and The Indus Entrepreneurs (TiE), Bangalore Chapter, amongst others.
M S Rajagopalan
M S Rajagopalan (MSR) is an IITM and IIMB product who has had a 35-year corporate career spanning sales, marketing, communication, advertising and media in TVS Motors, Ogilvy & Mather and Mudra DDB Needham. His most recent stint was a decade as the President of Qube Digital Cinema, a pioneering organization in its field. MSR has been an Adjunct Professor of management communication for over a decade at IIM Bangalore and now also IIM Visakhapatnam.
Dr. Rakesh Godhwani
Rakesh is the founder of School of Meaningful Experiences and an Adjunct Faculty of Communication at IIM Bangalore. His research and teaching interests focus on how charismatic leaders build persuasive messages with high audience impact. Rakesh has published four books and two online courses on communication. An alumnus of NIT Surathkal, IIM Bangalore and a PhD from Cardiff School of Management, Rakesh has also worked in various business roles at Wipro, Intel and QualComm.
Programme Fee and Payment
INR 100,500/- Residential and INR 90,000/- Non -Residential (+ Applicable GST) per person for participants from India and its equivalent in US Dollars for participants from other countries.
Early Bird Discount
Nominations received with payments on or before 22-May-18 will be entitled to an early bird Discount of 10%.
- Early Bird Fee (Residential) INR 90,450/-(+ Applicable GST)
- Early Bird Fee (Non-Residential) INR 81,000/-(+ Applicable GST)
Please Note
All enrolments are subject to review and approval by the programme director. Joining Instructions will be sent to the selected candidates 10 days prior the start of the programme. Kindly do not make your travel plans unless you receive the letter from IIMB.
A certificate of participation will be awarded to the participants by IIMB.
- The programme fee should be received by the Executive Education Office before the programme commencement date.
- In case of cancellations, the fee will be refunded only if a request is received at least 15 days prior to the start of the programme.
- If a nomination is not accepted, the fee will be refunded to the person/ organisation concerned.
The workshop-style delivery of this programme incorporates and facilitates learning from multiple sources; learning through interaction with the instructors, from peers, sharing of practitioner experiences, learning-by-doing and reflection. The programme will be conducted using case-based discussion as well as team-based hands-on crafting of a framework-based communication strategies and plans.