Centres Of Excellence

To focus on new and emerging areas of research and education, Centres of Excellence have been established within the Institute. These ‘virtual' centres draw on resources from its stakeholders, and interact with them to enhance core competencies

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Faculty

Faculty members at IIMB generate knowledge through cutting-edge research in all functional areas of management that would benefit public and private sector companies, and government and society in general.

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IIMB Management Review

Journal of Indian Institute of Management Bangalore

IIM Bangalore offers Degree-Granting Programmes, a Diploma Programme, Certificate Programmes and Executive Education Programmes and specialised courses in areas such as entrepreneurship and public policy.

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About IIMB

The Indian Institute of Management Bangalore (IIMB) believes in building leaders through holistic, transformative and innovative education

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Digital Marketing for Business Growth

Programme Directors    : Prof. Seema Gupta

Programme Dates           : 27 – 31 August 2018

Programme Venue         : M-24, IIMB Campus

Programme Overview   :

Digital media is hip and happening. Do you have what it takes to make it big? Learn Now!

Big TV spends are out – unless you have lot of money to waste!

Which is THE social media for your brand – Twitter or Facebook or Blog? Find out!

Are you getting bang for your buck? Check it out!

How to add fizz to your digital marketing? Figure it out.

Come to IIMB. Enroll for the 5-day programme designed for getting you up to speed with Digital Marketing. Here is how:

The programme is for busy professionals who wish to learn digital marketing in a short time frame. Professionals can get a good understanding of all facets of digital marketing within the 5-day programme. The programme will enable digital marketers to prepare digital marketing strategy. It will also provide opportunity to understand the tools and techniques and hence the ‘how’ of digital marketing. This programme will give a panoramic view of various digital marketing mediums that businesses can use for escalating growth. It will give deep insights into the art and science of search engine marketing, social media marketing, online PR, influencer marketing. It will enable deep understanding of key social media such as Facebook, LinkedIn and Twitter. The programme will arm marketers with an understanding of web analytics and metrics with which they can measure the performance of their digital marketing efforts. The programme will give insights into how to increase engagement, leads and conversions. Insights into digital marketing will enable marketers to get enhanced performance from their teams and digital agencies while reducing the cost of their digital campaigns. The programme gives insights into latest trends in the field of digital marketing.

The highlight of the programme is that participants get to run live campaigns in groups and hence learn by doing. The programme provides a good blend of strategy as well as execution.

The programme is cutting edge and will give insights into latest trends in digital marketing. Enroll now to get clued in to the future trends in digital marketing. The programme gives a good blend of academic rigor and industry insights. Engage with the best in class faculty and senior leaders in the industry to know the best practices.

Programme URL: http://www.iimb.ac.in/eep/product/152/Digital_Marketing_for_Business_Growth2?management=Marketing&addurl=S00711&Ref=IIMBsite

Programme Directors    : Prof. Seema Gupta

Programme Dates           : 27 – 31 August 2018

Programme Venue         : M-24, IIMB Campus

Programme Overview   :

Digital media is hip and happening. Do you have what it takes to make it big? Learn Now!

Big TV spends are out – unless you have lot of money to waste!

Which is THE social media for your brand – Twitter or Facebook or Blog? Find out!

Are you getting bang for your buck? Check it out!

How to add fizz to your digital marketing? Figure it out.

Come to IIMB. Enroll for the 5-day programme designed for getting you up to speed with Digital Marketing. Here is how:

The programme is for busy professionals who wish to learn digital marketing in a short time frame. Professionals can get a good understanding of all facets of digital marketing within the 5-day programme. The programme will enable digital marketers to prepare digital marketing strategy. It will also provide opportunity to understand the tools and techniques and hence the ‘how’ of digital marketing. This programme will give a panoramic view of various digital marketing mediums that businesses can use for escalating growth. It will give deep insights into the art and science of search engine marketing, social media marketing, online PR, influencer marketing. It will enable deep understanding of key social media such as Facebook, LinkedIn and Twitter. The programme will arm marketers with an understanding of web analytics and metrics with which they can measure the performance of their digital marketing efforts. The programme will give insights into how to increase engagement, leads and conversions. Insights into digital marketing will enable marketers to get enhanced performance from their teams and digital agencies while reducing the cost of their digital campaigns. The programme gives insights into latest trends in the field of digital marketing.

The highlight of the programme is that participants get to run live campaigns in groups and hence learn by doing. The programme provides a good blend of strategy as well as execution.

The programme is cutting edge and will give insights into latest trends in digital marketing. Enroll now to get clued in to the future trends in digital marketing. The programme gives a good blend of academic rigor and industry insights. Engage with the best in class faculty and senior leaders in the industry to know the best practices.

Programme URL: http://www.iimb.ac.in/eep/product/152/Digital_Marketing_for_Business_Growth2?management=Marketing&addurl=S00711&Ref=IIMBsite