Programme Directors : Prof. Seema Gupta
Programme Dates : 03 – 06 September 2018
Programme Venue : M-24, IIMB Campus
Programme Overview :
As consumers spend more time on digital media, marketers need to leverage it. Digital marketing is no longer a choice but a necessity. Are you prepared for it!
Senior marketers need to integrate digital media with their traditional media to have a holistic marketing strategy. Do you understand digital marketing enough to be able to do that?
What are the skills needed in your digital marketing team? Find out!
Is your team optimizing the digital marketing? How can you improve ROI from digital marketing?
What metrics and analytics to focus upon in digital marketing?
Which is THE social media for your brand – Twitter or Facebook or Blog? Find out!
How to spark conversations on social media and build a community? Discover now!
Come to IIMB. Enroll for the 4-day programme designed especially for senior management and Heads of Marketing. Get up to speed with Digital Marketing. Here is how:
This programme will give an overview of various digital marketing platforms that businesses can use for achieving growth. It will give insights into the art and science of search engine marketing and social media marketing, search engine optimization. It will enable broad understanding of key social media such as Facebook, LinkedIn and Twitter. The programme will arm senior managers with an understanding of web analytics and metrics with which they can measure the performance of their digital marketing strategies. The programme will help CMOs understand how to get increased engagement, leads and conversions. Insights into digital marketing will enable CMOs to get enhanced performance from their digital agencies while reducing the cost of their digital campaigns.
The distinctive feature of the programme is that while the program is largely strategic, it allows senior managers to get some hands-on experience by running live campaigns so that they can internalize the strategic imperatives in digital marketing.
The programme is cutting edge and will give insights into latest trends in digital marketing. Enrol now to get clued in to the future trends in digital marketing. The programme gives a good blend of academic rigour and industry insights. Engage with the best in class faculty and senior leaders in the industry to know the best practices.
Programme URL:
Programme Directors : Prof. Seema Gupta
Programme Dates : 03 – 06 September 2018
Programme Venue : M-24, IIMB Campus
Programme Overview :
As consumers spend more time on digital media, marketers need to leverage it. Digital marketing is no longer a choice but a necessity. Are you prepared for it!
Senior marketers need to integrate digital media with their traditional media to have a holistic marketing strategy. Do you understand digital marketing enough to be able to do that?
What are the skills needed in your digital marketing team? Find out!
Is your team optimizing the digital marketing? How can you improve ROI from digital marketing?
What metrics and analytics to focus upon in digital marketing?
Which is THE social media for your brand – Twitter or Facebook or Blog? Find out!
How to spark conversations on social media and build a community? Discover now!
Come to IIMB. Enroll for the 4-day programme designed especially for senior management and Heads of Marketing. Get up to speed with Digital Marketing. Here is how:
This programme will give an overview of various digital marketing platforms that businesses can use for achieving growth. It will give insights into the art and science of search engine marketing and social media marketing, search engine optimization. It will enable broad understanding of key social media such as Facebook, LinkedIn and Twitter. The programme will arm senior managers with an understanding of web analytics and metrics with which they can measure the performance of their digital marketing strategies. The programme will help CMOs understand how to get increased engagement, leads and conversions. Insights into digital marketing will enable CMOs to get enhanced performance from their digital agencies while reducing the cost of their digital campaigns.
The distinctive feature of the programme is that while the program is largely strategic, it allows senior managers to get some hands-on experience by running live campaigns so that they can internalize the strategic imperatives in digital marketing.
The programme is cutting edge and will give insights into latest trends in digital marketing. Enrol now to get clued in to the future trends in digital marketing. The programme gives a good blend of academic rigour and industry insights. Engage with the best in class faculty and senior leaders in the industry to know the best practices.
Programme URL: