Programme Directors : Profs. S Raghunath & Manoj Nakra
Programme Dates : 07 – 09 December 2018
Programme Venue : Central Pergola, IIMB Campus
Programme Overview :
India and China are turning out to be the biggest luxury brand markets in Asia. Indians are steadily acquiring means and taste for luxury. We intend to examine the major future trends that will shape the evolution of the luxury business especially with the revival of haute couture in India where the desire to make grandstatements is high.
New product and service categories have been a significant part of key growth strategy. Technology, especially on person technology-smart phones, ipads, tablet PCs, expensive items that make a personal statement - are new areas of luxury branding.
This programme will enhance understanding necessary to manage luxury products and services.
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It is a program which will address industry trends in luxury products and services and will offer better appreciation of the consumer of luxury and buyer behaviour.
-
The goal is to impart concepts relating to value chain of luxury, pricing decisions and managing the profit potential of luxury.
-
This is not about learning mere concepts but about understanding how to make business decisions relating to creating a luxury brand, differences that exist in managing luxury products and services and execution of a luxury brand, managing channels – direct, joint Ventures or franchise, managing luxury supply chains, licensing and demand management.
Programme URL:
Programme Directors : Profs. S Raghunath & Manoj Nakra
Programme Dates : 07 – 09 December 2018
Programme Venue : Central Pergola, IIMB Campus
Programme Overview :
India and China are turning out to be the biggest luxury brand markets in Asia. Indians are steadily acquiring means and taste for luxury. We intend to examine the major future trends that will shape the evolution of the luxury business especially with the revival of haute couture in India where the desire to make grandstatements is high.
New product and service categories have been a significant part of key growth strategy. Technology, especially on person technology-smart phones, ipads, tablet PCs, expensive items that make a personal statement - are new areas of luxury branding.
This programme will enhance understanding necessary to manage luxury products and services.
-
It is a program which will address industry trends in luxury products and services and will offer better appreciation of the consumer of luxury and buyer behaviour.
-
The goal is to impart concepts relating to value chain of luxury, pricing decisions and managing the profit potential of luxury.
-
This is not about learning mere concepts but about understanding how to make business decisions relating to creating a luxury brand, differences that exist in managing luxury products and services and execution of a luxury brand, managing channels – direct, joint Ventures or franchise, managing luxury supply chains, licensing and demand management.
Programme URL: