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Indian Institute of Management Bangalore

Managing Scale and Growth of Media and Entertainment Business Category Name

Venue : IIMB Campus
Last date for registration: 16 Feb, 2024
Start Date : 26 Feb, 2024
End Date : 28 Feb, 2024
Early Bird Discount Date : 05 Feb, 2024
Residential Fee(excluding GST) :  Rs. 1,05,000
Residential Early Bird Fee(excluding GST) :  Rs. 94,500
Non-Residential Fee(excluding GST) :  Rs. 90,000
Non-residential Early Bird Fee(excluding GST) :   Rs. 81,000

Programme Overview
Digitization is changing the face of the Media and Entertainment industry the world over. Smart phones, tablet computers and wireless broadband have made information and entertainment available on the go. We are in a networked world where the geographical boundaries are leading to globalization. In India, we are well poised to ride this information wave as we are blessed with a young population who are avid customers of the Media and Entertainment industry. Media and Entertainment as a creative process is well understood. However, the evolving business models pose a challenge to the leaders of this industry. This programme from IIM Bangalore is aimed at unravelling the business and managerial challenges of this industry with focus on building viable business models and fund raising.

Programme Objective

  • Provide insights into the strategic issues facing the media and entertainment industry.
  • Make sense of the digital era and its ramifications for companies in the media and entertainment space.
  • Understand the technology evolution and its impact on the distribution channels.
  • Develop business plans and raising finance for the new projects.
  • An opportunity to network with other media and entertainment professionals and interact with those who fund these projects.


The programme addresses the following themes:

  • Key characteristics and structure of the media and entertainment industry
  • How to estimate the potential for profit
  • Best practices in managing the creative and technical professionals in the industry
  • Leadership and management of independent companies
  • The impact of 'owning the environment' to manage business
  • Developing a competitive strategy
  • How to use the social platform in a structured manner to promote your properties
  • Project management practices to manage launches on time
  • The role of corporate entity in enhancing value to media and entertainment business and the development of a global strategy

Key Benefits/Takeaways
Building viable business models
Appreciation of recent trends in the Media and Entertainment industry
Addressing the challenges and opportunities of digitization
Developing business plans
How to estimate potential for profit
Project management practices to manage launches on time
Best practices in leading and managing creative and technical professionals
Raising finance for new projects


Who Should Attend
Primarily designed for potential leaders in an existing entertainment/media business or new media entrepreneurs, content creators, media/entertainment industry executives, financiers, marketing executives, consultants, talent managers, vendors, production house managers and directors, executive and line producers, distributors and exhibitors.

Programme Fee
INR 1,05,000/- Residential and INR 90,000/- Non -Residential (+ Applicable GST) per person for participants from India and its equivalent in US Dollars for participants from other countries.

Early Bird Discount
Nominations received with payments on or before 05-Feb-24 will be entitled to an early bird Discount of 10%.
Early Bird Fee (Residential) INR 94,500/-(+ Applicable GST)
Early Bird Fee (Non-Residential) INR 81,000/-(+ Applicable GST)

Group Discount
Group Discount of 5% percentage can be availed for a group of 3 or more participants when nominations received from the same organization.

Please Note
All enrolments are subject to review and approval by the programme director. Joining Instructions will be sent to the selected candidates 10 days prior the start of the programme.

The programme fee should be received by the Executive Education Office before the programme commencement date.

In case of cancellations, the fee will be refunded only if a request is received at least 15 days prior to the start of the programme.

If a nomination is not accepted,the fee will be refunded to the person/ organisation concerned.

A certificate of participation will be awarded to the participants by IIMB.

Programme Directors

Dr. S Raghunath has been a Professor of Corporate Strategy and Policy at Indian Institute of Management Bangalore. He offers an elective course on Strategic Management in Entertainment Industry in the Executive Post Graduate Programme and General Management Programme for Entertainment Industry Professionals. Dr. Raghunath has written case studies on topics that include leadership and management challenges in Film, TV, Animation, Gaming and Entertainment Business. He was invited to the FICCI Frames panel on Big Budgets & Bigger Flops: What ails our movies and the FICCI Round table on “Building Industry Ready Human Capital in Media and Entertainment”. He has been quoted in publications such as Economic Times, Business World, Business Line and Computer Today and has been writing a column on business strategy for Business Outlook.

Professor Anil B. Suraj, at IIM Bangalore delivers core courses on – Public Administration and Law for the Fellow students, and Business Law for the MBA Programme, and for the Executive Management Programmes. Suraj has jointly coordinated the Phase-IV Mid-Career Training Programme in 2008, 2009 and 2010 for the Indian Administrative Service (IAS) Officers, and regularly delivers technical, sessions to Mid-career programmes of various All India Services on “Judicial Review of Policy making”, “WTO & TRIPS”; and “Intellectual Property Rights & Data Protection”.

Prior of joining IIM Bangalore in March 2007, Suraj was a Research Fellow at the National Judicial Academy, India, wherein he coordinated training courses for senior District Judges and High Court Justices on various topics, including – Economic Analysis of Law and Adjudication of Economic Laws. At the Academy, Suraj was involved in coordinating the first ever initiative of a course module and a training programme on Court Management and Judicial Administration in India. Suraj has also been a Member of the first Working Group of the Planning Commission for Union Minister of Law and Justice for the 12th Five Year Plan (2012-2017).

Since graduating from the National Law School Bangalore in 2000, and completing doctoral study on the theme of “Defensive Mechanisms under the WTO”, the range of research themes pursued by Suraj includes – Public Contract Law; Citizen-centricity of Regulatory Governance; Anti-dumping policy in India and the EU; Legal impact of WTO/TRIPs on small-scale industries; Access to justice for the Poor and the Disadvantaged; and Judicial Impact Assessment Models.

Suraj has also co-authored a research paper titled “Redesign of Government Business Relations in India and the Role of Legal Process” presented at, and published by, the Center on Democracy, Development and the Rule of Law, at the Stanford University. Suraj has also published a paper on – “Transfer of Technology in India; Interface of IPRs and Competition Policy” and completed research on the theme – “Emerging jurisprudence of Public Contract Law in India”.



"Being a creative professional isn't enough today, one must understand the business of creating content. And there's no better institute than IIM-B to do it. The course content is spot on, the speakers are domain experts, the learning is intensive and the connections you make with other industry professionals can be for a lifetime. The BMP for M&E Industry is a must experience!"

- Mr. Shaunak Kapur, Producer, Kapur Pictures
“ After being in the industry for over a decade, I still found the programme to be very informative & relevant. I cant say enough about how well this course is tailored to the needs of the media and Entertainment industry. It is also laid out over 3 days, in a manner that doesn’t seem packed and is highly interactive. I enjoyed working along side senior management and entreprenuers in this space who bought various dimensions to the program. Having guest faculties addressing taxation, animation and broadcasting helped in wider understanding of the business”
- Mr. Preetham Daniel, Asia Pacific Director, IMAX

How to Apply

Sample Certificate

Note: Certificate image is for reference to potential participants only and may change at the discretion of Executive Education Programmes Office