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Indian Institute of Management Bangalore

Luxury Fashion and Lifestyle Business : Concept to Implementation In The D2C World Category Name

Venue : IIMB Campus
Last date for registration: 02 Dec, 2023
Start Date : 12 Dec, 2023
End Date : 14 Dec, 2023
Early Bird Discount Date : 21 Nov, 2023
Residential Fee(excluding GST) :  Rs. 1,05,000
Residential Early Bird Fee(excluding GST) :  Rs. 94,500
Non-Residential Fee(excluding GST) :  Rs. 90,000
Non-residential Early Bird Fee(excluding GST) :   Rs. 81,000

Programme Overview
This programme focusses on the digital transformation of the retail business to grow and enhance business performance. All retail business professionals must quickly acquire a digital mindset to identify, respond, and realize the digital opportunities. The basis of the programme is that digital impacts and changes every building block of a retail organization for the better. Everyone in a leadership role should think digital-first for realizing the opportunities offered by technology. The programme offers tools and concepts that management must analyze, synthesize traditional business with digital business models, make informed decisions related to greenfield digital retail ventures. The programme is also suitable for entrepreneurs in Direct-to- Consumer businesses.


Using current research and cases, the programme explores the latest trends in digital retail business transformation and leadership and provides a broad overview of the digital retail business model and strategy. 

Specifically, the programme addresses the follows:
• Digital – Properties that facilitate retail business growth strategy and competitive advantage, role in business of incremental and disruptive technologies, value configurations, benefits and limitations. Digital and traditional retail business-similarities and differences in their management.
• Retail Business models – How companies in the retail sector leverage digitalization and AI through the different business models of the new economy, evaluation of the strengths and weaknesses of dynamic retail business models and critique of the business models of various actual retail businesses. How to re-imagine, reconfigure, and rejuvenate traditional retail business models  through digitalization for a sustainable business growth strategy.
• The macro-environment – Investigation of competitive and macro environment as determinants of profitability and  influencers of digital retail business model, as well as how digital retail business has affected the macro environment in which they operate.

Key Takeaways:
• Digitalization of retail – what it means, digital impact on cost structures, performance metrics, and what drives businesses and financial performance.
• Defining existing capabilities of an organization focused on drivers of customer value.
• Impact of digitalization on organization structure in the context of agile, cross-functional teams, experimentation, and rapid role out with low-cost inputs.
• Identifying the necessary capabilities and how to acquire/ build them.
• Mapping digital transformation at an organizational, division, and functional level. Managing existing organization goals, abilities, abilities needed, and digital transformation concurrently.
• Developing a growth strategy.


The programme will be based on case discussions and lectures on both pure digital as well as traditional retail companies that must formulate and execute successful digital retail business model and strategy in order to gain, defend or reinforce a competitive advantage.

Who Should Attend
This programme is designed for retail leaders and executives in all management positions – business units, brands, and functions – who need to immediately leverage digital retail in their current business models. It is appropriate for senior Retail professionals executives at large and midsize companies responsible for formulating and driving the digital transformation strategy of their organizations.

Typical Participants:
Professionals in all functions of retail and e-commerce industry:

  • CEOs/COOs
  • Entrepreneurs in Direct to Consumer businesses
  • CFOs
  • Strategy Leads
  • Profit centre Heads
  • VPs/GMs/Head of Marketing,
  • Functional Leads for Product and Brand
  • Functional Leads for Design and merchandising
  • Functional Leads Operations
  • Functional Leads supply chain
  • All professionals wanting to reinvent their careers



Learning , it truly is one of the most critical parts of our lives we always continue to learn and enhance our knowledge and skills. To live is to learn, it’s part of finding the true meaning of the world and it’s ways. No matter how old you are you always have an opportunity to learn more about the world. Recently to enhance my knowledge, I did an online course about  “Digital Retail- Creative and transformative strategy” at Indian Institute of Management Bangalore and I’d like to thank everyone that was a part of this; the  professors, fellow learner’s from different parts of the industry and the organising team for giving such an insightful and learning experience! I will strongly recommend all working professionals to enroll for alike course to be part of changing digital landscape.

 -Sayed Habib
 Director-Business Development, Franchise and E – Commerce
 Danube Home

Programme Directors

Dr. S Raghunath has been Professor of Strategy Area at Indian Institute of Management Bangalore. Dr. Raghunath was the Global Director of the International Masters Programme for Practising Managers (IMPM) in 2010-2011 and has coached many top managers of Indian as well as multinational companies. For 24 years he has been offering professional services to a number of entities such as Agriculture Finance Corporation, Union Bank, Canara Bank, State Bank of India, Vysya Bank, General Electric, General Motors, IBM, Essar, HP, Metro Cash & Carry, Wipro, SAIL, Tata Steel, Volvo and Ashok Leyland.

Dr. Raghunath is the South Asia Chapter Chair of the Academy of International Business. He is on the board of directors of MECL, KIOCL, Scientrix Asia, Spire Technologies, Weir India and the National Venture Capital Fund. He is a Registered Consultant with the office of project services, UNDP, New York.

He teaches post-graduate and doctoral courses in Alliance Management, Strategic Networks and Corporate Strategy and leads IIMB executive programmes on Strategic Issues in Alliances & Acquisitions, Negotiations, Strategic Leadership of IT Companies and the Business Management Programme for Media and Entertainment Industry.

He was a Visiting Scholar at the Graduate School of Business, Stanford University where he engaged in research on strategy making in IT companies. He was also a visiting Professor at INSEAD, France; HEC Paris; EuroMed, Marseilles; University of Buckingham, UK; RMIT School of Business; Melbourne, Australia.

He also teaches an elective course on Digital Business Strategies and Models in the Post Graduate Programme on Software Enterprise Management (PGSM)

His research has focused on structuring and Managing International Alliances, MNC headquarters- Subsidiary relationships and digital strategy and models. He has published serval papers, case studies, book chapters and has been quoted in publications such as Economics Times, Business Line and the Computer Today and he wrote a column on business strategy for Outlook Business.

Dr. Manoj Nakra is a co-founder of SCIP, a SaaS platform company. SCIP platforms are for Angel Investing, Startup Incubation, Creating Private Communities, and Recruitment. Before reinventing himself in technology, Manoj led the creation and implementation of many global luxury and lifestyle brands in the Middle East and India. He engages with retailers for their digitalization. Manoj has held CEO positions at The Waterbase Limited (BSE listed company), and Jashanmal (Retailer in UAE), COO position at DubaiSME (Entrepreneur Development Organization of Government of Dubai), and CXO position at Apparel Group (Retailer in UAE). His expertise and experience include retail and distribution, entrepreneurship, and technology application. Manoj is a guest faculty at IIM Bangalore. Manoj is a Mechanical Engineer (IIT Delhi), has an MBA (IIM, Bangalore), and a DBA (Case Western, USA). He has written two books. Manoj is an Independent Director on the Board of Arvind Fashions Ltd.

Programme Fee
INR 1,05,000/- Residential and INR 90,000/- Non -Residential (+ Applicable GST) per person for participants from India and its equivalent in US Dollars for participants from other countries.

Early Bird Discount
Nominations received with payments on or before 21-Nov-23 will be entitled to an early bird Discount of 10%.
Early Bird Fee (Residential) INR 94,500/-(+ Applicable GST)
Early Bird Fee (Non-Residential) INR 81,000/-(+ Applicable GST)

Group Discount
Group Discount of 5% percentage can be availed for a group of 3 or more participants when nominations received from the same organization.

Please Note
All enrolments are subject to review and approval by the programme director. Joining Instructions will be sent to the selected candidates 10 days prior the start of the programme.

The programme fee should be received by the Executive Education Office before the programme commencement date.

In case of cancellations, the fee will be refunded only if a request is received at least 15 days prior to the start of the programme.

If a nomination is not accepted,the fee will be refunded to the person/ organisation concerned.

A certificate of participation will be awarded to the participants by IIMB.


How to Apply

Sample Certificate

Note: Certificate image is for reference to potential participants only and may change at the discretion of Executive Education Programmes Office