Crafting Competitive Strategy (Live Online Programme) 
Last date for registration: 30 Aug, 2022
End Date : 24 Sep, 2022
Early Bird Discount Date : 19 Aug, 2022
Programme Overview
Are you battle-ready? Can you stay battle-ready? Two critical questions that a business manager needs to ask – about their business and about self, and their team. Managers often focus on addressing challenges and leveraging opportunities arising from within their business or company, such as leadership, culture, innovation, operational excellence and so on. Although essential factors, they often end up ignoring what’s outside their core business – the competitive landscape, competitive dynamics, and how this impact their current and future business.
The programme urges managers to critically examine external cues – market, industry, arena, competitors, soon-to-be rivals, business partners, regulators. This unique programme would help managers understand how these factors change over time, and the implications of these insights on their business success. This helps managers gain deep and actionable insights to get battle-ready and stay battle-ready.
Programme Objective
The programme focuses on equipping participants with a clear understanding of the importance of competitive landscape and dynamics in driving a successful business. It seeks to hone their ability to understand all types of players in the competitive arena and their game plans and use these insights to craft their competitive strategy, thus improving their chances of succeeding and growing their business. It enables participants to drive internal discussions to sharpen attention in the competitive arena and competitive dynamics.
Programme Content
The programme covers topics that collectively emphasise and equips participants with the concepts and frameworks to get battle-ready, using real-life case discussions.
The topics covered in 18 sessions and competition cases used for each topics as follows:
• What is competitive strategy? (Case: Alexander vs Persians)
• Understanding the competitive arena (Case: Tetra Pak vs Greatview)
• Who are my competitors? (Case: Disney vs Netflix)
• Deciphering a competitor’s business (Case: Homeplus vs Emart Korea)
• Anticipating and assessing competitor moves (Case: Reliance Jio)
• Responding to competitor moves (Case: Square vs Amazon)
• Challenging the dominant competitor (Case: CavinKare)
• Competitive dynamics (Case: Rocket Internet)
• Responding to innovative new competitors (Case: AccorHotel vs Airbnb)
• Competitor radar exercise (Group Presentations)
• Competing to capture value (Case: Colgate vs P&G)
• Competing in the right game (Case: Nexavar by Bayer)
Key Benefits/Takeaways:
On completing the programme, participants will be able to:
• Apply the learnings to acquire deep and nuanced insights about their competitors, business partners, customers, and other players in the competitive arena.
• Use their insights to critically assess competitive strategy for gaps and potential improvement areas=
• Drive internal discussions to have a sharper focus on the competitive arena and dynamics
• Update their current competitive strategy to improve their chances of success
The programme helps participants enhance their strategy process to ensure that insights on external issues are not excluded in strategy debates, decisions, and actions. It seeks to equip managers with the mindset, concepts, and frameworks to stay a step or two ahead of rivals.
Pedagogy
The participants will learn through highly interactive case discussions. The concepts and frameworks discussed in class are drawn from the book, Battle-ready: Crafting Strategy to Beat Competition by Sai Prakash R. Iyer (Sage 2021), which will be issued to all participants. For each day of the programme, participants will be expected to read and analyze a full-length business case using concepts and frameworks given in one or two chapters of the reference book. The programme also includes a group exercise on developing a Competitor Radar for the participant’s business.
Note: To enable advance preparation, participants who register for the programme by the early bird date will be sent a physical copy of the book Battle-ready: Crafting Strategy to Beat Competition to their address given at time of registration. Participants registering after the early bird date will be given access to a downloadable Kindle version of the book through Amazon. Print cases and readings will be made available only as downloadable soft copies accessible through Moodle.
Who Should Participate
Any business manager – a frontline warrior a middle-level manager or the CEO - would benefit from this programme. Participants could be middle-level managers responsible for sales in a specific market or could be heads of business. The programme enables senior managers to drive positive change in their thinking and action about competition to improve business results. For those closer to the frontline, the programme helps to think beyond the grind of day-to-day work and appreciate and act on the broader agenda of competing to win.
Programme Schedule
The sessions will be delivered as Live online over the ZOOM platform. Given the online orientation, participants must be equipped with the requisite level of Internet connectivity. Participants are also required to turn the video on during the session as this helps to create a learning environment that is quite similar to a face-to-face class. Breakout rooms, polling will be used to facilitate discussion-based learning during the sessions.
Week 1:
09 September 2022 [02.00 pm to 6:30pm]
10 September 2022 [09.00 am to 1:15pm]
Week 2:
16 September 2022 [02.00 pm to 6:30pm]
17 September 2022 [09.00 am to 1:15pm]
Week 3:
23 September 2022 [02.00 pm to 6:30pm]
24 September 2022 [09.00 am to 1:15pm]
Programme Fee
INR 90,250/- (+ Applicable GST) per person for participants from India and its equivalent in US Dollars for participants from other countries.
Early Bird Discount
Nominations received with payments on or before 19-Aug-2022 will be entitled to an early bird Discount of 10%.
Early Bird Fee INR 81,225/-(+ Applicable GST)
Group Discount
Group Discount of 5% percentage can be availed for a group of 3 or more participants when nominations received from the same organization.
Please Note
All enrolments are subject to review and approval by the programme director. Joining Instructions will be sent to the selected candidates 10 days prior the start of the programme.
The programme fee should be received by the Executive Education Office before the programme commencement date.
In case of cancellations, the fee will be refunded only if a request is received at least 15 days prior to the start of the programme.
If a nomination is not accepted, the fee will be refunded to the person/ organisation concerned.
A certificate of participation will be awarded to the participants by IIMB.
Programme Directors
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Ganesh N Prabhu is a Professor of Strategy at IIMB. He holds a post-graduation from the Institute of Rural Management Anand and is a Fellow of IIM Ahmedabad. He won the Best Young Teacher Award and Best Research Paper Award from the Association of Indian Management Schools. Since 1996 he teaches strategy courses across programs and offers an elective on new product development in the post-graduate program at IIMB. He has conducted several senior management team visioning workshops and been actively involved in mentoring aspiring entrepreneurs, start-ups, and small firms. Prof. Ganesh was earlier a nominated member of the India Design Council. While at IIMB he has consulted on major turnaround projects and prior to his doctoral studies he was an Executive Assistant to the Managing Director of the Punjab Milk Federation for a year on a major turnaround project.
Sai Prakash R. Iyer is an independent strategy advisor and Adjunct Professor of Strategy at IIM Udaipur. He brings more than 25 years of experience spanning strategy consulting, industry and academics with a bias towards action and impact. Sai is an engineer and earned his doctorate from IIMB in Corporate Strategy & Policy. Prior to his doctoral studies he was a profit center head with Siemens, India. Later, as a Principal with the strategy consulting firm, Arthur D. Little, he led consulting assignments for clients in South East Asia, Middle East and West Asia, on a wide range of topics such as competitive strategy, corporate strategy, public sector strategy, governance, strategy implementation, capability building and transformation. He is the author of Battle-ready: Crafting Strategy to Beat Competition, which articulates concepts and frameworks that help business managers to compete to win.
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