Social Innovation Through Sports (Live Online Programme) 
Last date for registration: 05 Jul, 2022
End Date : 12 Aug, 2022
Early Bird Discount Date : 24 Jun, 2022
A little bit of good can turn into a whole lot of good when fuelled by the commitment of a social entrepreneur.
-Jeff Skoll, Founder, Skoll World Forum
Social entrepreneurship is a practice of combining opportunity, innovation, and resourcefulness to address critical social
challenges.
Sports is a powerful tool that connects humans. It has the ability to draw on basic and fundamental experience to create solidarity and solutions.
In combination, social entrepreneurship uses sports to solve critical challenges to create opportunity for the sports ecosystem, for example, gender inequality among players, coaches, and managerial positions, as well as the pay for each of these roles; racism, mental health, salary gaps, and sector sustainability.
The sports sector, currently, stays largely in black and white, on the two ends of the spectrum, that is, the mega-venue, business-focused sports industry on one end, and grassroots-level sport for development efforts on the other. Social business can be a tool for creating a strong middle path that allows more financial independence for the grass-roots, better social outcomes from mega-projects, and more potential to redesign the existing systems.
Social Innovation through sports is being offered by Indian Institute of Management Bangalore, in partnership with Mabrij Sports, a global sports edtech,content, and community-first sports management company.
Programme Objectives
1. Understanding and applying the social business mindset in your role as a leader across CSR, nonprofit organizations
2. Learning to challenge current policies and think beyond surface-level observations
3. Learning structured methods to develop solutions
4. Understanding, mapping, and leveraging your network of beneficiaries and stakeholders to develop solutions
5. Creating a culture for learning through action
6. Adopting a systematic approach to foster social innovation in your organization
Content
1. Principles and differentiators of social business
2. Refining the social business model
3. Measuring impact and value
4. Leadership and Culture
5. Fund-raising strategies
6. Marketing and Scaling
7. Operation and implementation
8. Strategic thinking mindset
Pedagogy
A ‘hands-on’ program using case studies, discussions, exercises, and presentations to enhance active learning. Participants are expected to work on a project during the program, which will allow them to apply the learnings concurrently and even earn personalized feedback.
Who Should Attend
1. Social Business Entrepreneurs
2. Managers and CSR Leaders of Foundations and Corporations
Key Benefits/ Takeaways
1. Personalized feedback using outcome-based group projects
2. Live lectures with IIMB faculty and their distinguished thought leaders
3. Intimate cohorts and active learning vs. passive watching
4. Converting CSR into a sustainable social business
5. Effective measurement of impact
6. Fund-raising tactics and opportunities to develop social business
Programme Schedule
The sessions will be delivered as Live online over the ZOOM platform. Given the online orientation, participants must be equipped with the requisite level of Internet connectivity. Participants are also required to turn the video on during the session as this helps to create a learning environment that is quite similar to a face-to-face class. Breakout rooms, polling will be used to facilitate discussion-based learning during the sessions.
Programme Fee
INR 65,000/- (+ Applicable GST) per person for participants from India and its equivalent in US Dollars for participants from other countries.
Early Bird Discount
Nominations received with payments on or before 24-June-2022 will be entitled to an early bird Discount of 10%.
Early Bird Fee INR 58,500/-(+ Applicable GST)
Group Discount
Group Discount of 5% percentage can be availed for a group of 3 or more participants when nominations received from the same organization.
Please Note
All enrolments are subject to review and approval by the programme director. Joining Instructions will be sent to the selected candidates 10 days prior the start of the programme.
The programme fee should be received by the Executive Education Office before the programme commencement date.
In case of cancellations, the fee will be refunded only if a request is received at least 15 days prior to the start of the programme.
If a nomination is not accepted, the fee will be refunded to the person/ organisation concerned.
A certificate of participation will be awarded to the participants by IIMB.
Programme Director
Professor Sourav Mukherji teaches post graduate and doctoral level courses at IIM Bangalore. He has worked with IBM and Oracle in product management functions (1993-1998) and for the Boston Consulting Group as a strategy consultant (2002-2003). Professor Mukherji is an avid follower of sports, runs marathons, and coaches long distance runners as his hobby.
Professor Mukherji's research interest is inclusivity and social enterprises – businesses that address the needs of the poor in a financially sustainable manner. In this domain, he has published several case studies and papers in academic and practitioner oriented journals. He also received UNDP Fellowship for Research in Inclusive Business Models and Villgrow Fellowship for Research on Social Entrepreneurship.
Research Areas: Social Entrepreneurship, Inclusive Business Models, Corporate Social Responsibility, Organization Design book by Sourav Mukherji on ‘Inclusive Business Models’
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