Product Strategy and Management 
Last date for registration: 06 Sep, 2022
End Date : 18 Sep, 2022
Early Bird Discount Date : 26 Aug, 2022
Residential Early Bird Fee(excluding GST) : Rs. 90,450
Non-Residential Fee(excluding GST) : Rs. 90,000
Non-residential Early Bird Fee(excluding GST) : Rs. 81,000
Programme Overview
It is the job of a product manager to create, refine, and launch products that will help a company grow in a strategic way. They guide organisations in the right direction, aid in decision-making, and modify the vision as circumstances change. Every company now has a Product Manager on staff.
Wouldn't it be great if you could learn how to implement a structured product management strategy? With lectures, case studies, and simulations, this Product Management programme is geared toward professionals in your position who want to learn about the strategic and tactical aspects of product management.
Programme Objective
The objective of this programme is to assist participants in developing the conceptual, analytical, and decision-making skills, as well as knowledge of contemporary practices, necessary to develop successful strategies, management products, and services. Additionally, the programme would assist in comprehending the critical nature of customer needs in order to create an effective product and in gaining actionable insights through practitioner-oriented curriculum, real-world cases, and a simulation.
Programme Content
1. Product strategy (3 hrs.),
2. New product development (3 hrs.),
3. Design thinking and innovation (3 hrs.),
4. Product analytics (3 hrs.),
5. Comprehensive simulation (6 hrs.)
Key Benefits/Takeaways
Understanding about Essential Concepts of Product Management
Pedagogy
1. Lecture
2. Real life case study
3. Simulation
Who Should Attend
Middle to Senior Level Product Managers, Marketing Managers, Sales Managers with at least five years of work experience
Programme Schedule
16-18 September 2022
* Hybrid – The participants who are willing and are able to travel to Bangalore, are welcome to attend the classes in our campus, provided the prevailing COVID restrictions allow for the conduct of in-person / hybrid classes. The participants who are unable to travel to Bangalore can attend the classes in live, online mode through Zoom. In case, the COVID restrictions do not allow for the Hybrid classes, the entire cohort will have to attend the classes in live, online mode.
Programme Fee
INR 1,00,500/- Residential and INR 90,000/- Non -Residential (+ Applicable GST) per person for participants from India and its equivalent in US Dollars for participants from other countries.
Early Bird Discount
Nominations received with payments on or before 26-Aug-22 will be entitled to an early bird Discount of 10%.
Early Bird Fee (Residential) INR 90,450/-(+ Applicable GST)
Early Bird Fee (Non-Residential) INR 81,000/-(+ Applicable GST)
Group Discount
Group Discount of 5% percentage can be availed for a group of 3 or more participants when nominations received from the same organization.
Please Note
All enrolments are subject to review and approval by the programme director. Joining Instructions will be sent to the selected candidates 10 days prior the start of the programme.
The programme fee should be received by the Executive Education Office before the programme commencement date.
In case of cancellations, the fee will be refunded only if a request is received at least 15 days prior to the start of the programme.
If a nomination is not accepted, the fee will be refunded to the person/ organisation concerned.
A certificate of participation will be awarded to the participants by IIMB.
Programme Directors
Gopal Das is an Associate Professor of Marketing at the Indian Institute of Management Bangalore, India. He completed his Ph.D. from Indian Institute of Technology Kharagpur, India after his MBA. He has worked with several top institutes including IIM Calcutta, IIM Kozhikode, IIM Rohtak, and IIM Raipur. During his 17-year academic career, he has contributed to a variety of research domains, with a strong motivation to advance theory while emphasising on managerial practices. His research interests include consumer emotion, motivation, information processing, scarcity, gift-giving, retailing and consumer receptivity to artificial intelligence.
He has been a visiting Scholar of HKUST Business School, Hong Kong and NUS Business School, Singapore. His research papers have appeared in almost 50+ leading journals such as International Journal of Research in Marketing, Journal of Retailing, European Journal of Marketing, Psychology and Marketing, Journal of Business Research, and Journal of Services Marketing. He has extensive editorial experience and currently serves as an Associate Editor for the Journal of Business Research, European Journal of Marketing, and Psychology & Marketing. In addition, he is on the editorial board of the International Journal of Research in Marketing, the Journal of the Academy of Marketing Science, and the Journal of Services Marketing. Gopal is also a co-editor on a special issue on Scarcity for the Journal of the Academy of Marketing Science, and a JBR Special Issue on Retailing and Emergent Technologies.
Gopal has received several awards/recognitions for his scholastic contributions including featured in the list of featured in the World's Top 2% list of Scientists as identified; Ranked 2nd (out of 3600 researchers) in the world in retailing journal influence index from 2009-15; Has been recognized in the Annual Report and the Director’s Convocation Address as the Best Researcher of IIM Rohtak for three consecutive years 2014-2015, 2015-2016, and 2016-2017; Featured in the top 5% productive management researchers in India list (Source: Omega Journal); Awarded Prof. Dipak C Jain award of IIM Bangalore; Awarded Gold medal for best “Outstanding Doctoral Management Student Awards (2012)”, organized by AIMS International at the IIM Bangalore. Gopal has been invited for talks at several institutes including HKUST Business School, Hong Kong; Hong Kong Baptist University, Hong Kong; City University of Hong Kong, Hong Kong; Indian Institute of Management Ahmedabad; Indian Institute of Management Indore. He has been considered as a top rated faculty by student feedback. Besides his scholarship and related experience, Gopal has served in leadership roles as MBA Chairperson, Chairperson of the Students Affairs, and Research. Currently, he is the Chairperson of IRB at IIM Bangalore. Gopal has chaired a track at the AMA Winter Marketing Educators, PAN IIM World Management Conference. He has been a member of ACR, SCP, INFORMS, AMA and ANZMAC.
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Dr. Atanu Adhikari
Professor of Marketing, IIM Kozhikode
Atanu Adhikari is a marketing professor at the Indian Institute of Management Kozhikode. Professor Adhikari previously worked as a visiting researcher at Syracuse University's Whitman School of Management and as a Commonwealth Academic Fellow at London Business School in the United Kingdom. He was a doctoral fellow of Royal Statistical Society, London. He has taught as an adjunct professor at a number of business schools worldwide, as well as at several IIMs in India. Dr. Adhikari has trained over 15000 middle and senior management executives from Fortune 500 companies, large Indian corporations, and government organisations in executive education and management development.
Professor Adhikari has co-authored several books and his work has been published in peer-reviewed academic journals and books by major publishers including Springer, Sage, John Wiley, Cambridge Scholar Press, Gower Publications, and Cengage Learning.
Dr. Adhikari has received several awards and honours from national and international organisations, including the Academy of Marketing Science in the United States, the Marketing Management Association in the United States, the EFMD in Belgium, Oikos International in Switzerland, and Ivey Business School in Canada, as well as several international research grants.
Professor Adhikari is the author of several case studies that are available through Ivey Publishing and Harvard Business Publishing. They are used in national and international business schools and have been translated into multiple languages.
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