General Management Programme on Entertainment & Media Business (Batch 2)

Programme Objective

The course provides a framework for understanding the dynamics of producing a finished creative product in the entertainment and media industry. It covers the process of feature production from the initial concept of the story, through script development, to completion of the project. All the facets of the production process are explored, including script selection, finance, budgeting, timetable development, team building, talent selection, contract negotiation, regulation, and technology. 

This course also takes a comprehensive look at the world of marketing in the entertainment industry as it is practiced today and how it will change in the television and advertising fields. It provides an opportunity to examine the new age of digital television, the emergence of the Internet and its impact on the television industry. Emphasis is on the marketing implications of the convergence of the TV, computers and mobile devices, particularly as it pertains to changes in the role of digital advertising.

Content

This course has been structured around two building blocks. We have eminent academicians working on the business aspects and well-accomplished industry professionals dwelling on the creative process of content creation.The complexities of the Media and Entertainment industry can be best understood when we look at it in terms of the two important building blocks:

• Managing the Creative Process in Enterainment: The creative process of conceiving an idea and giving life to that idea on the screen – the creation of engaging content.
• The Business of Entertainment: The business aspects of taking the idea to the target audience and financing the whole lifecycle of content creation.
  • Entertainment Marketing
  • Financing
  • Legal aspects of Entertainment Industry

Who Should Attend

The General Management Programme On Media and Entertainment Business is designed for aspiring mainstream media and entertainment business entrepreneurs and executives, as well as those interested in the world of independent filmmaking.

This course is for Producers, Directors, Writers, Development Personnel, and Aspiring Media Executives who examine the changing business issues associated with the entertainment industry.

Programme Directors:

Dr. S Raghunath has been Professor of Strategy  at IIM Bangalore and the Chairperson of the Centre For Corporate Governance at IIM Bangalore. His work has focused on themes in corporate governance, such as differing roles  of company boards, strategic decisions and execution oversight, contribution of independent directors and  the implications of cyber security and risk management for board members. 

He is a certified  trainer in corporate governance by the Global Corporate Governance Forum, sponsored under the aegis of the World Bank and Organization for Economic Co-operation and Development (OECD), and administered by the International Finance Corporation (IFC), Washington. He has been offering the Company Directors Programme on Board Best Practices at IIM Bangalore for the past fifteen years.

Dr S Raghunath is a member of the Board of Studies of the Indian Institute of Corporate Affairs, Ministry of Corporate Affairs.

He was the Global Director of the International Masters Programme For Practising Managers (IMPM) in 2010-2011 and  has coached many CXOs of Indian companies as well as MNCs.

Dr. Raghunath is the  Chairman of the South Asia Board  of the Academy of International Business. He has been an independent director  on the Board  of Vijaya Bank, Canara Bank  Mineral Exploration Corporation Limited ,Kudremukh Iron Ore Company Limited, Kshema  Technologies, Spire Technologies, Weir India, National Venture Capital Fund. He is a member of the advisory council of the Centre For Corporate Governance at IIMB. He is a Registered Consultant with the Office of Project Services, UNDP, New York.

He was a Visiting Scholar at the Graduate School of Business, Stanford University (1990-1991) where he engaged in research in strategy making in IT companies.  He was also a Visiting Professor at INSEAD, France; HEC Paris; EuroMed, Marseilles; University of Buckingham, UK; RMIT School of Business; Melbourne, Australia.

Dr Anil B Suraj is Associate Professor of Practice Centre for Public Policy and Chairperson, Post Graduate Programme in Public Policy and Management. He is a member of the advisory council of the Centre For Corporate Governance and Citizenship at IIMB and is also the Chairperson, Office of Diversity & Inclusion.

He delivers core courses on – Public Administration and Law for the Doctoral students, and Business Law for the MBA Programme, and for the Executive Management Programmes. Suraj has jointly coordinated the Phase-IV Mid-Career Training Programme in 2008, 2009 and 2010 for the Indian Administrative Service (IAS) Officers, and regularly delivers technical sessions to Mid-career programmes of various All India Services on “Judicial Review of Policy making”, “Fiduciary levels of Accountability in Governance”; “Public Contracts and Projects”; “WTO & TRIPs”; and “Intellectual Property Rights & Data Protection”. Suraj has also addressed Senior Bureaucrats of – South Korea, Bangladesh, Vietnam, Sri Lanka, and from more than 45 countries of Africa. Many of these technical sessions have been at the invite of the National Centre for Good Governance, Lal Bahadur Shastri National Academy of Administration, Mussoorie, Uttarakhand, India.

Prior to joining IIM Bangalore in March 2007, Suraj was a Research Fellow at the National Judicial Academy, India, wherein he coordinated training courses for senior District Judges and High Court Justices on various topics, including – Economic Analysis of Law and Adjudication of Economic Laws. At the Academy, Suraj was involved in coordinating the first ever initiative of a course module and a training programme on Court Management and Judicial Administration in India. Suraj has also been a Member of the first Working Group of the Planning Commission for Union Ministry of Law and Justice for the 12th Five Year Plan (2012-2017).

Rajiv Menon Is an Indian filmmaker who has worked as a director and cinematographer in several Indian regional films. After making his breakthrough as a film cinematographer with Mani Ratnam’s drama Bombay (1994), Menon has continued to collaborate with Ratnam on other projects including Guru (2007) & Kadal (2013). He has also directed 2 critically acclaimed Tamil films, Minsara Kanavu (1997) and Kandukondain Kandukondain (2000), winning a Filmfare Award for the latter. After a sabbatical, Menon returned to directing with Sarvam Thaala Mayam. Away from films, Menon is a leading Indian advertising director, and runs Rajiv Menon Productions and Mindscreen Film Institute, which supplies equipment for documentaries, advertising films and cinemas. 

Key Benefits

The course also features opportunities to meet senior entertainment industry executives in various sectors. Topics include:

• Financing
• Contracts
• Intellectual Property Issues
• Licensing
• Worldwide Theatrical Marketing and Distribution
• Worldwide Home Entertainment Marketing and Distribution
• Multi-Channel Network Distribution and Opportunities
• The impact of Piracy
• Leveraging New Distribution Platforms

Programme Charges:

The programme fee is INR 3,50,000 + GST (applicable rates) per participant, payable in three instalments as per the following schedule:

Programme Schedule:

Important Dates:

Programme Start Date: 25 November 2023

Last Date to Apply:  15 November 2023 

How to Apply:

Please logon to online registration portal  http://iimberpsrv.iimb.ernet.in/prod/sfeep.home for registering and applying online. The programme is listed under the “Long Duration Programme” Tab. Do feel free to back to us if you should have any further clarification.

Phone: +91 - 80 - 2699 3380 / Mob: +91 89512 81611 || Email: aditi.chaturvedi@iimb.ac.in

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Contact Us

Do feel free to get back to us if you should have any clarification.

Contact details:
Ms. Aditi Chaturvedi
Landline No.: +91-80-26993380; Mobile No. +91-89512 81611
Email: aditi.chaturvedi@iimb.ac.in