Workshop for Developing Business Case Studies

Programme Objectives
This workshop aims to help participants learn the nuts and bolts of business case writing. This will help them develop case studies across diverse management domains that can be incorporated in the curricula of management and leadership development institutions. Under the broad theme of sustainability, specific to this workshop, the case studies can be focused on any discipline of management education, such as strategy, entrepreneurship, marketing, organization development, finance, and operations management. Under the guidance of academicians who have written and published multiple case studies, participants will be taken through the various stages of case writing and provided practical inputs as and when they encounter challenges. By the end of the workshop, participants will thoroughly understand how to write high-quality case studies that can be used as an effective pedagogical tool in class. Depending on their quality, some of these case studies could be published through prestigious case-publishing outlets such as HBSP. A compilation of high-quality cases may also be published as a book as an end outcome of the workshop.

Programme Content
The workshop will focus on developing case studies and their associated teaching notes in a hands-on manner. Participants are expected to arrive at the workshop with ideas about a case study that they would like to develop. They will learn the following through the workshop, which they can incorporate as they develop their cases under the guidance of the faculty instructors.

• Understanding the art and science behind case teaching and case writing
• Different elements of cases and how they vary from a journal article or an academic paper.
• Importance of teaching note and its elements
• Storyboarding for a case
• Linkage of theoretical and teaching concepts through the teaching note
• Background research and collection of primary and secondary data

Key Benefits/Takeaways
Having attended the workshop, participants will be able to write case studies and teaching notes on their own, which is a primary competence necessary for educators in management and leadership development institutions. While it is expected that the case studies developed in this workshop will be within the broad domain of sustainability, the skill and competency of writing a case study are generic in nature and can be used to develop any other kind of cases suited to the teaching and research interest of the participants.

An additional benefit of this workshop will be creating a community of practitioners keen to develop suitable academic content around the theme of sustainability. Successful completion of the workshop will ensure that the cohort will produce a large number of cases, which can even be put together to create a curriculum around the theme of challenges that businesses and organizations face while dealing with sustainability, climate change, creating sustainable business practices, and even other business challenges.

Pedagogy
This will be a highly interactive and hands-on workshop where faculty members will guide the participants in their case writing efforts. The principles of writing case studies and teaching notes will be communicated through structured lectures and discussions. Participants will deploy those principles while writing their cases, make brief presentations, and receive feedback from their peer group as well as the faculty guides. Thus, each of the participants will develop their own case study and associated teaching note in an iterative manner over the duration of the workshop.

Who Should Attend

• Faculty members from academic institutions who are tenured or close to attaining tenure.
• Professionals in corporate training and development institutions or corporate universities.

Programme Fee
INR 45,000/- Non-Residential (+ Applicable GST) per person for participants from India and its equivalent in US Dollars for participants from other countries.

Group Discount
Group Discount of 15% percentage can be availed for a group of 3 or more participants when nominations received from the same school.

Please Note
All enrolments are subject to review and approval by the programme director. Joining Instructions will be sent to the selected candidates 10 days prior the start of the programme.

The programme fee should be received by the Executive Education Office before the programme commencement date.

In case of cancellations, the fee will be refunded only if a request is received at least 15 days prior to the start of the programme.

If a nomination is not accepted, the fee will be refunded to the person/ organisation concerned.

A certificate of participation will be awarded to the participants by IIMB.

Programme Directors

Professor Sourav Mukherji teaches postgraduate courses at IIM Bangalore on Organization Design and Inclusive Business Models.

As an academician, Sourav’s expertise is in organization design – structures, processes and culture that enable organizations to achieve their strategic objectives. His research interest lies in creating inclusive and sustainable organizations. He has authored many case studies on business and social enterprises, several of which have been published online by the Harvard Business Press. Sourav has been a consultant to organizations in the public, private and not-for-profit sectors, advising them on organization design and financial sustainability. He has also been conducting workshops on case teaching and case writing methods for PhD scholars and faculty members from leading management institutions in India.
Sourav is passionate about teaching. He was the founding director of IIMB’s Centre for Teaching and Learning that is involved in research and training related to teaching methods and their effectiveness in the domain of management and leadership. He receives high ratings both from young MBA students and industry practitioners attending Executive Education Programmes. He was awarded the IIMB Alumni Award for Faculty of the Year, IBM Faculty Award and IIMB Chair Professor of Excellence.
At IIM Bangalore, he has held several leadership positions such as Dean of Alumni Relations (2022 onwards), Dean of Academic Programmes (2015-2018), Chairperson of the Postgraduate (MBA) Programme (2014-2015) and Chairperson Placements (2006-2009). He led IIMB’s successful efforts in getting accreditation from EQUIS, in 2010 and in 2016. He was a key member of IIMB’s leadership team involved in mentoring IIM Visakhapatnam and served as its Nodal Officer during 2015-2016

Having 30 years of industry experience, Debolina has held the post of CHRO for the last 6 years in two multinational companies. Her extensive experience in core HR functions has supplemented her passion for research, and her research focus has enriched her professional career with industry. Multiple certifications in the facilitation of behavioural training (ICF Certified Coach, Dale Carnegie, DDI, and Steven Covey) and certification in psychometric tools (Hogan Certification, DISC, CEB, PAPI, MBTI) have enabled her to facilitate training and coaching sessions for mid-management and leadership executives. She has substantial experience dealing with large international stakeholders in organization growth initiatives, change management, organization restructuring and OD initiatives, mergers & acquisitions, and multicultural environments.

Debolina was recognized in 2016 by World HRD Congress as “100 Most Influential Global HR Professionals”,1 in 2017 for the “Most Influential HR Leader in India- 2017” and nominated as “Top 16 Women HR” for 2016.2

Over the last decade, Debolina has made significant contributions to academic research. Her research interests lie in emerging trends of predictive analytics in HR, the use of Artificial Intelligence and Machine Learning in HR, and emerging talent management practices in the changing context. She has a substantial body of business cases published with reputed case repositories such as HBS and Ivey, including multiple global bestseller cases. She has also published academic papers in top journals such as Human Resource Management, International Journal of Human Resource Management, Personnel Review, Equality Diversity and Inclusion, and many more.

At IIM Bangalore, Debolina is also the Chairperson- Career Development Services, apart from offering several highly rated executive education programs.

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http://chroasia.org/100%20MOST%20INFLUENTIAL%20GLOBAL%20HR%20PROFESSIONALS.html#hunt

http://info.talview.com/top-16-women-hr-india

Sample Certificate

Note: Certificate image is for reference to potential participants only and may change at the discretion of Executive Education Programmes Office