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Indian Institute of Management Bangalore

Digital Marketing for Business Growth (Batch-1) Category Name

Venue : IIMB Campus
Last date for registration: 08 Jul, 2023
Start Date : 18 Jul, 2023
End Date : 22 Jul, 2023
Early Bird Discount Date : 27 Jun, 2023
Residential Fee(excluding GST) :  Rs. 1,35,000
Residential Early Bird Fee(excluding GST) :  Rs. 1,21,500
Non-Residential Fee(excluding GST) :  Rs. 1,10,000
Non-residential Early Bird Fee(excluding GST) :   Rs. 99,000

Programme Overview
• Digital media is currently trending. Do you have what it takes to make it big? Learn Now!
• Big TV spends are out – unless you have lot of money to waste!
• Which is THE social media for your brand – Twitter or Facebook or Blog? Find out!
• Are you getting bang for your buck? Check it out!
• How to add fizz to your digital marketing? Figure it out.

Enrol for the 5-day programme designed to speed you up with Digital Marketing. Here is how:
The programme is designed for busy professionals who wish to quickly learn digital marketing. Professionals can learn all facets of digital marketing within the 5-day programme. The programme will enable marketers to prepare a digital marketing strategy. It provides an opportunity to understand the tools and techniques and the ‘how’ of digital marketing. This programme presents a panoramic view of various digital marketing media that businesses can use for accelerating growth. It will give in-depth knowledge of the art and science of search engine marketing, social media marketing, Facebook ads, Consumer personas and Google ads. It will unravel the algorithm of key social media such as Facebook, LinkedIn, and Instagram. The programme will enable marketers to know which metrics to focus on in digital.
analytics and how to measure the ROI of their spends. The programme will help you to increase engagement, leads and conversions. Insights into digital marketing will help marketers to achieve enhanced performance from their teams and digital agencies while reducing the cost of their digital campaigns. The programme delves into latest trends in the field of digital marketing.

The programme shows participants how to set up live campaigns. The programme provides a good blend of strategy and execution.

The programme is innovative and elucidates the latest trends in digital marketing. Engage with the best-in-class faculty and senior leaders in the industry to know the best practices and ace your digital marketing game.


Programme Content
• Digital Analytics
• Digital Marketing Strategy
• Social Media Strategy
• LinkedIn Marketing
• Consumer Personas
• Facebook Marketing
• Instagram Marketing
• YouTube Marketing
• Search Engine Optimization
• Google Ads
• Search Engine Advertising
• Mobile Marketing
• Content Strategy


Key Benefits
• Strategy and execution of digital marketing
• Algorithm of different social media platforms
• Optimizing Ad Campaigns
• Measuring ROI of Spends
• Greater effectiveness and efficiency of digital marketing
• Build a community


The pedagogy includes live campaigns, case studies, group projects, presentations, lectures and audio-visual aids.


Who Should Attend
The programme is designed for professionals in the middle and senior-level positions, who desire to understand the algorithms of platforms and why of digital marketing. It starts from basics and goes to intermediate level. Both B2C and B2B participants from sales and marketing, technology, entrepreneurs, general management have benefitted from this programme.





Most lively- best hands on experience

The programme was most lively, I got hands on experience in live ad campaigns, budget planning exercises and deep understanding of various marketing channels with powerful cases.

-Sameer Jain, Associate Director-Online marketing, Shopclues.

Focused and great value addition

With my 11 years of experience I just didn’t want to refresh digital marketing, but needed more depth. This course certainly provided that, by focusing on digital innovation and current trends. Also, it provided a platform for valuable interaction with co-professionals. Recommended for all.

-Rituparna Bhattacharjee, Marketing Practice Leader, Grant Thornton US shared services centre.

Digitally savvy, best outreach methods

The programme focuses on how marketers can be more digitally savvy by increasing the outreach and build deeper customer relationship by influencing the digital path to purchase.

-Richard Canday, Assiociate Vice President, Electronic Payment and services Pvt ltd.

Cornerstone, Well-articulated, Retooled

“Her programme has been a cornerstone for me. The programme retooled me with Marketing and Communications knowledge essential to survive in an FMCG environment. A healthy mix of academic and industry interactions ensured that all concepts and their relevant industry adoption were well articulated and understood.”

-Rajat Singhal, Senior Manager, Corporate Development, Godfrey Philips

Sad that course is over, Great teacher, friend, guide

“I am sad that your course has come to an end. Thank you Ma’am for being a great teacher, friend and a guide.”

-Mayur Borsaikia, PGP Student, IIMB

Good trainer, in-depth knowledge, vast experience

Seema is a good trainer and having in-depth knowledge on the subject and vast experience in Marketing & Marketing communication. I have attended the training at IIMB sponsored by my company Wonderla and I felt it was wonderful and implemented many ideas after this training.

-Rudresh Siddappa, Dy. General Manager, Wonderla Holidays Ltd.

Programme Fee
INR 1,35,000/- Residential and INR 1,10,000/- Non -Residential (+ Applicable GST) per person for participants from India and its equivalent in US Dollars for participants from other countries.

Early Bird Discount
Nominations received with payments on or before 27-June-23 will be entitled to an early bird Discount of 10%.
Early Bird Fee (Residential) INR 1,21,500/-(+ Applicable GST)
Early Bird Fee (Non-Residential) INR 99,000/-(+ Applicable GST)

Group Discount
Group Discount of 5% percentage can be availed for a group of 3 or more participants when nominations received from the same organization.

Please Note
All enrolments are subject to review and approval by the programme director. Joining Instructions will be sent to the selected candidates 10 days prior the start of the programme.

The programme fee should be received by the Executive Education Office before the programme commencement date.

In case of cancellations, the fee will be refunded only if a request is received at least 15 days prior to the start of the programme.

If a nomination is not accepted,the fee will be refunded to the person/ organisation concerned.

A certificate of participation will be awarded to the participants by IIMB.

Programme Directors

Ashis Mishra is a member of the Marketing area at IIM Bangalore since 2004. Prior to this, he worked as faculty in marketing at XLRI Jamshedpur and TAPMI Manipal.

A pure educationist by choice, he has been involved with teaching and research in marketing field all his professional life.

Ashis has been developing cases based on retail business and marketing scenario in India, some of which are listed on Harvard Business Publishing for Educators. His research interests are in retail strategy, retail consumer behaviour, retail atmospherics, merchandising and category management in emerging economies. He has been involved with academic administration in various capacities at IIMB. He has served as Chairperson (Admissions), Chairperson (Post Graduate Programme in Software Enterprise Management), and Chairperson (Executive Education), besides being a member of several other academic committees.

He teaches postgraduate and doctoral level courses on Marketing Management, Marketing Research, Retail Management, Multichannel retail strategy etc. In addition he has offered multiple courses on Marketing management and Retail Management on MOOCs platform (EDX, IIMBX, SWAYAM).

Ashis has trained teams at various organizations on topics related to retailing and marketing. Few recent names are TESCO India, TRENT group, FUTURE group, LENOVO, DELOITTE etc. In addition, he has conducted multiple consulting projects for various government / semi government organizations.

Dr Mishra is a fervent teacher. He receives high ratings both from young MBA students and industry practitioners attending Executive Education Programmes. He was awarded the “Best Teacher in Marketing Management” by Amar – Ujala B-School Excellence Awards in 2012.

Dr Mishra is the chairperson library committee since 2015. He is a passionate reader and loves books. He has been actively pursuing the physical, digital as well as technical renovation of the IIMB library.

Dr Mishra’s research interest are in the retail domain. He is actively pursuing “redefining retail strategy in emerging economies”. He is also interested in the “retail business in rural India” which poses a significant challenge to industry and academia alike. He uses optimization modelling, experimental design and qualitative methods in his research activities.

Professor Seema Gupta is an educationist, corporate trainer, consultant, blogger, speaker, Youtuber and author of digital marketing.  

She conducts digital marketing training for companies that enhances their traffic, revenues and profits. She has trained more than 20,000 professionals of 1000 + companies such as John Distilleries, Arvind Brands, 3M, Aranyani, Union Bank, Lifestyle stores, Harman, Naturals, Adobe, Hersheys, TV Today, Lintas.

She consults for companies in internet marketing wherein she gives insights for improving visibility, engagement and conversions from digital channels. She prepares a strategy and guides the team in enhancing the ROI. She has consulted for companies such as KW Group, Mapsko, INDCOSERVE, Gaursons, Nilons, KHSDRP, NVT group, Karnataka State Seeds Corporations.

She is the author of the popular textbook "Digital Marketing" used by top B schools in India.
Her blog www.profseema.com/blog on Digital marketing covers insights, strategies and latest trends about social media marketing, YouTube marketing, Instagram marketing, Facebook marketing, SEO, Search engine marketing, Search engine optimisation, GoogleAds, Facebook Ads and has over 30000 visitors per month.

She regularly uploads video tutorials on digital marketing on her YouTube channel.

Follow her on social media handles to get free tips in digital marketing.

She is the winner of the prestigious awards such as:
● EFMD Best Global Case Writing Award for 2011
● ISB-IVEY Best Case award 2011.

She has published in reputed international journals and presented papers in international conferences.

She has written case studies on interesting marketing issues on leading companies such as Volkswagen, Bosch, Park Hotels, DDB Mudra, Nielsen. Her case studies are listed on the Harvard business publishing portal.

She is often quoted for her views on marketing issues in leading newspapers such as:
• Times of India
• Brand Equity
• Financial Express
• Rajasthan Patrika
• Punjab Kesari
She has more than 18 years of combined work experience in corporate and academia.
She started her career at RPG Ricoh, in sales and marketing.
She worked with Mudra Institute of Communications Ahmedabad before joining IIM Bangalore. She is now an independent professional.


How to Apply

Sample Certificate

Note: Certificate image is for reference to potential participants only and may change at the discretion of Executive Education Programmes Office