Programme Dates | Last Date to Apply | Programme Fees |
Venue |
---|---|---|---|
Start Date : 25 Nov 2023 End Date : 04 May 2024 |
15 November 2023 | Rs. 3,50,000/-(excluding GST) |
IIMB Campus – Hybrid |
The General Management Programme on Entertainment & Media Business (GEM) is a certificate programme that has been structured around two main blocks of managing the creative process in entertainment and the business of entertainment.
Programme Overview
The Entertainment industry is a fast-growing business segment. The last two decades have seen large scale corporatisation of the satellite TV business and feature film business. The COVID induced lockdown has resulted in a high consumption of the visual media. The OTT business has seen an exponential increase of user base, this has also meant OTT platforms have increased their production spends dramatically. However there are no courses that specialise in Media and Entertainment Management programme. There is an urgent need to train and equip young managers with unique skill sets to do well in this fast changing field.
The course provides a framework for understanding the key marketing and strategic issues facing organizations in the entertainment industry. Key sectors of the entertainment industry are covered, focusing on OTT, feature films, television, e-sports, animation and VFX, music, performing arts, and publishing.
The course provides a framework for understanding the dynamics of producing a finished creative product in the entertainment and media industry. All the facets of the production process are explored, including script selection, finance, budgeting, timetable development, team building, talent selection, contract negotiation, regulation, and technology. This course also takes a comprehensive look at the world of marketing in the entertainment industry as it is practiced today and how it will change in the television and advertising fields.
Prof. S Raghunath is Professor of Strategy. He was the Chairperson for the Centre for Corporate Governance and Citizenship. He is the Chairman of the South Asia Board of the Academy of International Business. He specializes in Strategic Alliances and Strategic Leadership. He offers the General Management Programme for Film Producers, Directors, Studio Owners, Film Distributors & Exhibitors and General Managers of Media & Entertainment companies based on his field research and case studies for the past ten years.
Prof. Anil B Suraj is Associate Professor of Practice Centre for Public Policy and Chairperson, Post Graduate Programme in Public Policy and Management. He is a member of the advisory council of the Centre For Corporate Governance and Citizenship at IIMB and is also the Chairperson, Office of Diversity & Inclusion. He delivers core courses on – Public Administration and Law for the Doctoral students, and Business Law for the MBA Programme, and for the Executive Management Programmes.
The General Management Programme On Media and Entertainment Business is designed for aspiring mainstream media and entertainment business entrepreneurs and executives, as well as those interested in the world of independent filmmaking. This course is for Producers, Directors, Writers, Development Personnel, and Aspiring Media Executives who examine the changing business issues associated with the entertainment industry.
Ms. Aditi Chaturvedi
Landline No.: +91-80-26993380
Mobile No. +91-89512 81611
Email: aditi.chaturvedi@iimb.ac.in
A part time programme certificate of completion will be awarded by IIMB to participants upon successful completion of the programme and satisfying programme requirements.
The participants become IIMB EEP alumni on successful completion of the programme and thereby gain access to the alumni network across various industry sectors.
Top-notch faculty, contemporary content, a great learning environment, and application orientation make the IIMB Exec Ed programmes world-class.