| Volume 15, Number 3 |
September, 2003 |
| Articles |
| Vinod K |
Award Winning Student Essay : Churn in the Global Cellular Handset Industry – An Inflection Point? |
| Justin Paul |
Bank of Madura Merger With ICICI Bank: An Analysis |
| |
| Interview |
| N M Agrawal, S Chandrashekar, Subhashish Gupta |
N R Mohanty: Reaching for the Sky |
| |
| Round Table |
| S Ramesh Kumar , Krishanu Rakshit |
Consumer Behaviour : Exploring Brand Loyalty |
| Pavleen Soni , Raghbir Singh |
Dimensions in Family Decision Making Revisited |
| Vipin Gupta |
Cultural Dimensions and International Marketing |
| G Shainesh , Tanuja Sharma |
Linkages Between Service Climate and Service Quality — A Study of Banks in India |
| Anand Kasturi |
Internal Processes in Services and Customer Relationships |
| Mithileshwar Jha |
Understanding Rural Buyer Behaviour |
| M J Xavier |
Customer Insight and Intimacy in the Silent Commerce Era |
| R Muralidharan |
Consumer Protection in a Developing Market |
| S L Rao |
New Product Launches and Consumer Insights: A Recounting |
| Sudas Roy |
Distribution Decisions and Consumer Behaviour |
| Shombit Sengupta |
Connecting With the Customer |
| Ramesh Venkateswaran |
A Customer Satisfied is Not a Customer Retained |
| Asha Ganesan Sen |
Consumer Insights and Creativity |
| |
| Hands On |
| V Kishore Kumar |
The Bangalore Phoenix |
| |
| The Green Management Page |
| Aparna Sawhney, P D Jose |
The Greening of Business Strategy: From Compliance to Competitive Advantage |
| |
| Management Update |
| Devi Akella |
Giving Voice to the Powerless: The Role of Critical Theory in India |
| Manoj Kumar |
Depositary Receipts: Concept, Evolution and Recent Trends |
