Previous Issues - September 2003

Volume 15, Number 3 September, 2003
Articles
Vinod K Award Winning Student Essay : Churn in the Global Cellular Handset Industry – An Inflection Point?
Justin Paul Bank of Madura Merger With ICICI Bank: An Analysis
 
Interview
N M Agrawal, S Chandrashekar, Subhashish Gupta N R Mohanty: Reaching for the Sky
 
Round Table
S Ramesh Kumar , Krishanu Rakshit Consumer Behaviour : Exploring Brand Loyalty
Pavleen Soni , Raghbir Singh Dimensions in Family Decision Making Revisited
Vipin Gupta Cultural Dimensions and International Marketing
G Shainesh , Tanuja Sharma Linkages Between Service Climate and Service Quality — A Study of Banks in India
Anand Kasturi Internal Processes in Services and Customer Relationships
Mithileshwar Jha Understanding Rural Buyer Behaviour
M J Xavier Customer Insight and Intimacy in the Silent Commerce Era
R Muralidharan Consumer Protection in a Developing Market
S L Rao New Product Launches and Consumer Insights: A Recounting
Sudas Roy Distribution Decisions and Consumer Behaviour
Shombit Sengupta Connecting With the Customer
Ramesh Venkateswaran A Customer Satisfied is Not a Customer Retained
Asha Ganesan Sen Consumer Insights and Creativity
 
Hands On
V Kishore Kumar The Bangalore Phoenix
 
The Green Management Page
Aparna Sawhney, P D Jose The Greening of Business Strategy: From Compliance to Competitive Advantage
 
Management Update
Devi Akella Giving Voice to the Powerless: The Role of Critical Theory in India
Manoj Kumar Depositary Receipts: Concept, Evolution and Recent Trends

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