Volume 33,   No 4

December 2021

From Editor

Jishnu Hazra

Synopses

Madhu MANDAL, B.K. MOHANTY and Satyabhusan DASH

UNDERSTANDING CONSUMER PREFERENCE THROUGH FUZZY-BASED RECOMMENDATION SYSTEM

Rahul RAMACHANDRAN, Subin SUDHIR and Anandakuttan B. UNNITHAN

EXPLORING  THE RELATIONSHIP BETWEEN EMOTIONALITY AND PRODUCT STAR RATINGS IN ONLINE REVIEWS

Kunja Sambashiva Rao, Bramhani Rao and GVRK Acharyulu

EXAMINING ePWOM-PURCHASE INTENTION LINK IN FACEBOOK BRAND FAN PAGES: TRUST BELIEFS, VALUE CO-CREATION AND BRAND IMAGE AS MEDIATORS

Rejikumar G,  Gopikumar V, K. G. Sofi DINESH, Aswathy ASOKAN-AJITHA and Ajay JOSE

PRIVACY BREACH PERCEPTIONS AND LITIGATION INTENTIONS: EVIDENCE FROM E-COMMERCE CUSTOMERS

Jeannie HOH and Kin Boon TANG

MULTINATIONAL CORPORATION FINANCE AND ACCOUNTING: AN EMPIRICAL TRANSACTION COST ECONOMICS ANALYSIS

Navneet KAUR and Lakhwinder Singh KANG

PERSON-ORGANISATION FIT, PERSON-JOB FIT AND ORGANISATIONAL CITIZENSHIP BEHAVIOUR: AN EXAMINATION OF THE MEDIATING ROLE OF JOB SATISFACTION

Manohar GIRI and Devlina CHATTERJEE

FACTORS AFFECTING CHANGES IN INSURED STATUS OF RURAL AND URBAN HOUSEHOLDS: A STUDY OVER TWO TIME PERIODS IN INDIA