Previous Issues - December 2003

Volume 15, Number 4 December, 2003
Articles
D P S Verma and Sheetal Kapoor Dimensions of Buying Roles in Family Decision-Making
Manish Agarwal and Nitin Agarwal Award Winning student Essay: Theory of Trying - Practical Implications for Marketing New-concept Products
Hemant K Sabat The Economics of Mobile Wireless Spectrum: Ownership, Distribution and Regulation
Prahlad Rao Laxman and Sandeep Aggarwal Patent Valuation Using Real Options
D K Agrawal, Deepali Singh and D P Agrawal Partnering Channel Relationships: Factors for Web Enablement
 
Interview
K Kumar and B Mahadevan Evolution of Business Models in B2C E-Commerce: The Case of Fabmall
 
Round Table
P D Jose, Rajendra Bandi and Malini Mehra Corporate Social Responsibility (CSR) in the Information and Communications Technology (ICT) Sector: Discussion
Bob Hoekstra CSR and the IT Industry in Bangalore: Observations of a Practitioner
K Sankaran Learnings in the New Economy - Imperatives of a Civil Corporation

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