Volume 20, Number 4 |
December, 2008 |
From the Editor |
V Ravi Anshuman |
From the Editor |
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Papers |
Ashima Goyal |
The Impact of ICT in Making Global Markets More Inclusive |
Madhuri Saripalle |
The Indian Auto Component Industry: Competing through Costs or Capabilities? |
Thillai Rajan B |
Comparison of Software Service Providers: An Exploratory Study |
Surendra Sundararajan |
The Subterranean Theatre of International Economic Stratagems and their Implications for Policymaking |
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Interview |
J Ramachandran & Shubha Patvardhan |
Context of Interview with Fashion Artiste Manish Arora |
J Ramachandran and Shubha Patvardhan |
In Conversation with Fashion Artiste Manish Arora |
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Round Table |
Avinash G Mulky |
Enhancing Marketing Performance: Academic Perspective |
Avinash G Mulky |
Enhancing Marketing Performance:Discussion |
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Books |
Shiva Kumar Srinivasan |
The New Age of Innovation: Driving Cocreated Value through Global Networks : By C K Prahalad and M S Krishnan, 2008, Tata McGraw Hill Publishing, New Delhi, p 695, Price: Rs 278. |
Rajesh K Aithal |
Private Label Strategy : By Nirmalya Kumar and Jan-Benedict E M Steenkamp, 2007, Harvard Business School Press, Boston, MA, p270, Price: Rs 695. |
S Jeyavelu |
Identity and Strategy: How Individual Visions Enable Design of a Market Strategy that Works : By Olaf G Rughase, 2006, Edward Elgar Publishing: Cheltenham, UK, p 232. |
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Announcements |
IIMB Management Review |
IMR Conference 2008 |
IIMB Management Review |
Educators' Forum |