Previous Issues - December 2008

 

Volume 20, Number 4 December, 2008
From the Editor
V Ravi Anshuman From the Editor
 
Papers
Ashima Goyal The Impact of ICT in Making Global Markets More Inclusive
Madhuri Saripalle The Indian Auto Component Industry: Competing through Costs or Capabilities?
Thillai Rajan B Comparison of Software Service Providers: An Exploratory Study
Surendra Sundararajan The Subterranean Theatre of International Economic Stratagems and their Implications for Policymaking
 
Interview
J Ramachandran & Shubha Patvardhan Context of Interview with Fashion Artiste Manish Arora
J Ramachandran and Shubha Patvardhan In Conversation with Fashion Artiste Manish Arora
 
Round Table
Avinash G Mulky Enhancing Marketing Performance: Academic Perspective
Avinash G Mulky Enhancing Marketing Performance:Discussion
 
Books
Shiva Kumar Srinivasan The New Age of Innovation: Driving Cocreated Value through Global Networks : By C K Prahalad and M S Krishnan, 2008, Tata McGraw Hill Publishing, New Delhi, p 695, Price: Rs 278.
Rajesh K Aithal Private Label Strategy : By Nirmalya Kumar and Jan-Benedict E M Steenkamp, 2007, Harvard Business School Press, Boston, MA, p270, Price: Rs 695.
S Jeyavelu Identity and Strategy: How Individual Visions Enable Design of a Market Strategy that Works : By Olaf G Rughase, 2006, Edward Elgar Publishing: Cheltenham, UK, p 232.
 
Announcements
IIMB Management Review IMR Conference 2008
IIMB Management Review Educators' Forum

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