06 October, 2018: The Seminar Series, a set of high value talks by industry leaders, organized by students of the one-year Executive Post Graduate Programme in Management of IIM Bangalore, will host Ruth P Stevens, President, eMarketing Strategy, on October 17 at the IIMB campus.
At the EPGP Seminar, Ms Stevens will speak on Personal Branding.
Ruth P. Stevens consults on customer acquisition and retention and teaches marketing at business schools around the world. She has taught at Columbia, NYU Stern, and Pace universities in New York, and Hong Kong UST, Singapore Management University, Athens College, and San Andres University (Buenos Aires). She is a guest blogger at Biznology and Target Marketing Magazine, and a contributing writer at AdAge.
Crain’s BtoB magazine has named Ruth one of the 100 Most Influential People in Business Marketing. Her newest book is ‘B2B Data-Driven Marketing: Sources, Uses, Results’. She has held senior marketing positions at Time Warner, Ziff-Davis, and IBM and has an MBA from Columbia University.
06 October, 2018: The Seminar Series, a set of high value talks by industry leaders, organized by students of the one-year Executive Post Graduate Programme in Management of IIM Bangalore, will host Ruth P Stevens, President, eMarketing Strategy, on October 17 at the IIMB campus.
At the EPGP Seminar, Ms Stevens will speak on Personal Branding.
Ruth P. Stevens consults on customer acquisition and retention and teaches marketing at business schools around the world. She has taught at Columbia, NYU Stern, and Pace universities in New York, and Hong Kong UST, Singapore Management University, Athens College, and San Andres University (Buenos Aires). She is a guest blogger at Biznology and Target Marketing Magazine, and a contributing writer at AdAge.
Crain’s BtoB magazine has named Ruth one of the 100 Most Influential People in Business Marketing. Her newest book is ‘B2B Data-Driven Marketing: Sources, Uses, Results’. She has held senior marketing positions at Time Warner, Ziff-Davis, and IBM and has an MBA from Columbia University.