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IIMB’s R&P office to host a seminar titled ‘Experiments in Brand Transgressions’ on August 29

26 August, 2019, Bengaluru: The Office of Research and Publications (R&P) at IIM Bangalore will host a research seminar titled, ‘Experiments in Brand Transgressions’, on August 29. The talk will be delivered by Shailendra Pratap Jain, James D Currie Professor of Marketing & International Business, University of Washington, Seattle.

The primary research interest of Shailendra includes brand strategy, advertising, consumer differences, and health care messaging. His research has appeared in several leading journals, including Journal of Consumer Research, Journal of Marketing Research, Marketing Science, Journal of Consumer Psychology, and Organizational Behavior and Human Decision Processes. He is an Associate Editor with Journal of Consumer Psychology, Journal of the Academy of Marketing Science, and International Journal of Research in Marketing. An award-winning educator and a Business Week four-star teacher, Shailendra has worked in brand management and advertising before academia.

Date: 29 August, 2019

Venue: Classroom P-22

Time: 2.30 PM

Add to Calendar 2019-08-29 05:30:00 2024-05-08 19:42:36 IIMB’s R&P office to host a seminar titled ‘Experiments in Brand Transgressions’ on August 29 26 August, 2019, Bengaluru: The Office of Research and Publications (R&P) at IIM Bangalore will host a research seminar titled, ‘Experiments in Brand Transgressions’, on August 29. The talk will be delivered by Shailendra Pratap Jain, James D Currie Professor of Marketing & International Business, University of Washington, Seattle. The primary research interest of Shailendra includes brand strategy, advertising, consumer differences, and health care messaging. His research has appeared in several leading journals, including Journal of Consumer Research, Journal of Marketing Research, Marketing Science, Journal of Consumer Psychology, and Organizational Behavior and Human Decision Processes. He is an Associate Editor with Journal of Consumer Psychology, Journal of the Academy of Marketing Science, and International Journal of Research in Marketing. An award-winning educator and a Business Week four-star teacher, Shailendra has worked in brand management and advertising before academia. Date: 29 August, 2019 Venue: Classroom P-22 Time: 2.30 PM IIM Bangalore IIM Bangalore communications@iimb.ac.in Asia/Kolkata public
Add to Calendar 2019-08-29 05:30:00 2024-05-08 19:42:36 IIMB’s R&P office to host a seminar titled ‘Experiments in Brand Transgressions’ on August 29 26 August, 2019, Bengaluru: The Office of Research and Publications (R&P) at IIM Bangalore will host a research seminar titled, ‘Experiments in Brand Transgressions’, on August 29. The talk will be delivered by Shailendra Pratap Jain, James D Currie Professor of Marketing & International Business, University of Washington, Seattle. The primary research interest of Shailendra includes brand strategy, advertising, consumer differences, and health care messaging. His research has appeared in several leading journals, including Journal of Consumer Research, Journal of Marketing Research, Marketing Science, Journal of Consumer Psychology, and Organizational Behavior and Human Decision Processes. He is an Associate Editor with Journal of Consumer Psychology, Journal of the Academy of Marketing Science, and International Journal of Research in Marketing. An award-winning educator and a Business Week four-star teacher, Shailendra has worked in brand management and advertising before academia. Date: 29 August, 2019 Venue: Classroom P-22 Time: 2.30 PM IIM Bangalore IIM Bangalore communications@iimb.ac.in Asia/Kolkata public

26 August, 2019, Bengaluru: The Office of Research and Publications (R&P) at IIM Bangalore will host a research seminar titled, ‘Experiments in Brand Transgressions’, on August 29. The talk will be delivered by Shailendra Pratap Jain, James D Currie Professor of Marketing & International Business, University of Washington, Seattle.

The primary research interest of Shailendra includes brand strategy, advertising, consumer differences, and health care messaging. His research has appeared in several leading journals, including Journal of Consumer Research, Journal of Marketing Research, Marketing Science, Journal of Consumer Psychology, and Organizational Behavior and Human Decision Processes. He is an Associate Editor with Journal of Consumer Psychology, Journal of the Academy of Marketing Science, and International Journal of Research in Marketing. An award-winning educator and a Business Week four-star teacher, Shailendra has worked in brand management and advertising before academia.

Date: 29 August, 2019

Venue: Classroom P-22

Time: 2.30 PM

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