21 February, 2019: The Office of International Affairs (OIA), the Centre for Management Communication (CenComm) and the PGPEM Student Affairs Council invite you to a guest lecture on Visual Strategizing by Professor Martin J. Eppler, Chair of Communications Management, University of St. Gallen, Switzerland, on Friday, March 1 between 2.30 pm and 4.00 pm, in Classroom C-13.
Professor Eppler is a leading exponent of the art and science of Visual Communication and its application in not just everyday management, but with a specific focus on Strategy, Collaborative Creativity and Innovation. The session will give insight into the use of visual communication techniques in the workplace.
Please register for this session (meant only for the IIMB community) by clicking on the link below before the end-of-day on Monday, February 25, 2019 so we might plan the logistics appropriately.
https://iimb.qualtrics.com/jfe/form/SV_eF0dbC8NEbJiXit
About Visual Strategizing:
Strategic planning processes are among the most demanding tasks that managers face in today’s complex market place. It can be an overwhelming challenge to consider, simultaneously, the developments of technologies and societal trends, the behavior of competitors, customers and regulators, all within a changing legal, environmental and financial framework.
Taken together, these activities pose numerous cognitive (e.g. information overload), social (e.g. co-ordinating multiple groups and hierarchic levels) and emotional (e.g. achieving staff buy-in) challenges for a business manager. However, visualization - the graphic representation of data, information, and knowledge - can offer significant advantages in each of these three dimensions.
The cognitive benefits of visual representations include facilitating elicitation and synthesis of information, enabling new perspectives to allow better, more exhaustive comparisons and facilitating easier recall and sequencing; the social benefits include integrating different perspectives, assisting mutual understanding, and supporting coordination between people; and, finally, the emotional benefits include creating involvement and engagement, providing inspiration, and providing convincing communication
21 February, 2019: The Office of International Affairs (OIA), the Centre for Management Communication (CenComm) and the PGPEM Student Affairs Council invite you to a guest lecture on Visual Strategizing by Professor Martin J. Eppler, Chair of Communications Management, University of St. Gallen, Switzerland, on Friday, March 1 between 2.30 pm and 4.00 pm, in Classroom C-13.
Professor Eppler is a leading exponent of the art and science of Visual Communication and its application in not just everyday management, but with a specific focus on Strategy, Collaborative Creativity and Innovation. The session will give insight into the use of visual communication techniques in the workplace.
Please register for this session (meant only for the IIMB community) by clicking on the link below before the end-of-day on Monday, February 25, 2019 so we might plan the logistics appropriately.
https://iimb.qualtrics.com/jfe/form/SV_eF0dbC8NEbJiXit
About Visual Strategizing:
Strategic planning processes are among the most demanding tasks that managers face in today’s complex market place. It can be an overwhelming challenge to consider, simultaneously, the developments of technologies and societal trends, the behavior of competitors, customers and regulators, all within a changing legal, environmental and financial framework.
Taken together, these activities pose numerous cognitive (e.g. information overload), social (e.g. co-ordinating multiple groups and hierarchic levels) and emotional (e.g. achieving staff buy-in) challenges for a business manager. However, visualization - the graphic representation of data, information, and knowledge - can offer significant advantages in each of these three dimensions.
The cognitive benefits of visual representations include facilitating elicitation and synthesis of information, enabling new perspectives to allow better, more exhaustive comparisons and facilitating easier recall and sequencing; the social benefits include integrating different perspectives, assisting mutual understanding, and supporting coordination between people; and, finally, the emotional benefits include creating involvement and engagement, providing inspiration, and providing convincing communication