Vanitha Swaminathan

Professor Vanitha Swaminathan

Dr. Swaminathan is currently serving as Editor of Journal of Marketing, the premier journal in marketing. She previously served on the Board of Directors of the American Marketing Association and was previously the President of the Academic Council of the American Marketing Association. Professor Swaminathan has also co-authored, along with Professor Kevin Lane Keller, the Fifth Edition of the world-renowned textbook Strategic Brand Management: Building, Measuring, and Managing Brand Equity (widely regarded as the Bible of Branding).

Professor Swaminathan’s research and commentaries are quoted in various international media outlets such as BBC, New York Times, Bloomberg, CNN, Forbes, Miami Herald, Los Angeles Times, NPR, Pittsburgh Post-Gazette, U.S. News & World Report, Sirius Radio, Science Daily, Slate, Economic Times, Frontline, among others. She has worked with companies such as EA Sports, Smucker’s, DowDuPont, Young & Rubicam, The Hershey Company, KraftHeinz, StarKist, AC Nielsen, GlaxoSmithKline, and P&G, on marketing and branding consulting projects. As founder and director of the Center for Branding, Dr. Swaminathan has introduced novel teaching and research initiatives on digital branding.

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