Professor Vanitha Swaminathan
Vanitha Swaminathan is Thomas Marshall Professor of Marketing and Director, Center for Branding at the University of Pittsburgh School of Business. Her research focuses on branding strategy and the conditions that foster consumer-brand relationships. Additionally, her research investigates how firms can successfully design brand strategies—such as co-branding, brand extensions, brand acquisitions, marketing alliances— to strengthen customer loyalty as well as to firm up stock market performance. More recently, her focus is on understanding how brand managers can leverage the power of social media to build stronger relationships with customers. Read more
IMRDC2026 presents two high-impact Panel Discussions at the 17th edition of the IMR Doctoral Conference, curated to benefit doctoral scholars, early-career researchers, and academics.
Panel Discussion 1: The Directors’ Panel
Title: Navigating the Academic Job Market — Directors’ Insights
The Panel: Directors of Premier Business Schools in India
Panellists:
Panel Moderator: Prof. Rishikesha Krishnan, IIM Bangalore
Date: Friday, 9 Jan 2026
Time: 11.30 am to 1 pm
Venue: N001@ IIMB
Panel Discussion 2: Young Faculty Panel
Title: Cracking the Code — How to Publish in Top-tier Journals
The Panel: Young Faculty from Premier Institutes
Panellists:
Panel Moderator: Prof. Mukta Kulkarni, IIM Bangalore
Date: Friday, 9 Jan 2026
Time: 4.30 to 6 pm
Venue: N001@ IIMB