Professor Vanitha Swaminathan
We are honoured to have Professor Vanitha Swaminathan as the Keynote Speaker at IMRDC 2026.
Dr. Vanitha Swaminathan leads initiatives that cut across core missions of education and research, including enhancing brand identity and awareness, strengthening educational and research partnerships with industry, and fostering areas of distinctive and aspirational excellence.
Dr. Swaminathan is Associate Dean for Research and Strategic Initiatives, Thomas Marshall Professor of Marketing at the University of Pittsburgh and the Director of the Center for Branding at Pitt Business. Professor Swaminathan has published extensively in various leading marketing and management journals including Journal of Marketing, Journal of Marketing Research, Journal of Consumer Research, Marketing Science, Strategic Management Journal, Journal of Academy of Marketing Science, Journal of Consumer Psychology, among others. Her innovative research contributions include developing frameworks for branding in a hyperconnected world and online brand engagement, and understanding the drivers and motivations for consumer-brand relationships. She has won awards for her research including AMA Conference Best Paper Awards (multiple times), Lehmann Best Paper Awards (twice), Journal of Advertising’s Best Paper Award. She has also won awards for her research, teaching and service at the University of Pittsburgh. Read more