Management Views from IIMB is an exclusive column written every two weeks for the Management page of India.WSJ.com by faculty members of the Indian Institute of Management Bangalore.
Professor Y L R Moorthi writes on 'Have Breakfast...or Be Breakfast'.
Click here to read the article
Y L R Moorthi is Professor, Marketing Area at IIMB.
Email: ylrm@iimb.ac.in
Management Views from IIMB is an exclusive column written every two weeks for the Management page of India.WSJ.com by faculty members of the Indian Institute of Management Bangalore.
Professor Y L R Moorthi writes on 'Have Breakfast...or Be Breakfast'.
Click here to read the article
Y L R Moorthi is Professor, Marketing Area at IIMB.
Email: ylrm@iimb.ac.in