Management Views from IIMB is an exclusive column written every two weeks for the Management page of India.WSJ.com by faculty members of the Indian Institute of Management Bangalore.
Professor S Ramesh Kumar writes about Addressing Diversity: The Marketiing Challenge in India
Click here to read the article
S Ramesh Kumar is Professor, Marketing Area at IIMB. Email: rkumar@iimb.ernet.in
Management Views from IIMB is an exclusive column written every two weeks for the Management page of India.WSJ.com by faculty members of the Indian Institute of Management Bangalore.
Professor S Ramesh Kumar writes about Addressing Diversity: The Marketiing Challenge in India
Click here to read the article
S Ramesh Kumar is Professor, Marketing Area at IIMB. Email: rkumar@iimb.ernet.in