During the session, the speaker will present her study on Temporal Effects of Recognition that analyzes how repeated recognition and the lack of it affects members’ contribution behaviors over time
08 November, 2021, Bengaluru: The Centre for Software and Information Technology Management (CSITM) at IIM Bangalore will host a webinar on November 18 (Thursday), 2021, from 03:00 pm to 04:30 pm, to be led by Prof. Samadrita Bhattacharyya, faculty member from IIM Udaipur, who will present her study on Temporal Effects of Recognition that analyzes how repeated recognition and the lack of it affects members’ contribution behaviors over time. Her co-authored research paper titled: ‘Temporal Effects of Repeated Recognition and Lack of Recognition on Online Community Contributions’ was published in the Journal of Management Information Systems. It is the second webinar in the series: ‘Top IS Publications from India’, the first of which was held on September 29, 2021.
To register, please click here
Those who register will be sent a Zoom link for the webinar. Queries may be addressed to: CSITM@iimb.ac.in
The webinar series, ‘Top IS Publications from India’, initiated by CSITM, aims to honor and publicize some of the top research papers on Information Systems successfully published in reputed management journals (FT50 / ABDC A*) by research scholars from Indian B-schools. The authors will not only present their studies, but also share the challenges faced and insights gained from their publication journey. The series is aimed to encourage, inspire and guide budding IS researchers of our country to confidently target reputed journals. This initiative will also allow the Indian IS community to know their published scholars better, which may unlock opportunities for future collaboration as well.
About the speaker: Dr. Samadrita Bhattacharyya is an Assistant Professor in the Information Systems area at IIM Udaipur. She completed her PhD from IIM Calcutta in Management Information Systems. Her research interests include social commerce, online communities, user generated content, and business analytics. She has published in prestigious journals such as Journal of Management Information Systems, Decision Support Systems, Information & Management, and Annals of Operations Research, and has presented her work in top IS conferences. She has also authored teaching cases for IIM Calcutta Case Research Center.
Abstract of the study: A reason for online communities to confer recognition (example, badges) on members is to acknowledge and encourage contributions. Yet, it is unclear whether such recognition or lack of it changes. While anticipated recognition has been found to motivate members’ contributions, past findings are limited regarding members’ post-recognition behavior. Especially, the impact of multiple recognitions over time remains unexplored. Also, the contribution behavior of deserving, yet unrecognized members lacks investigation, which can help uncover the negative side effects of recognition systems. Motivated by these gaps in understanding, the paper builds on reinforcement theory to propose a positive role of first-time recognition as a social reinforcer of contribution behavior, while repeated recognition is hypothesized to suffer from reinforcer satiation. On the other hand, for deserving yet unrecognized members, a decrease in contributions due to recognition inequity is proposed. Using quasi-experiments on 81,393 reviewers of one of the largest online business review sites, Yelp.com, empirical support for the hypotheses is found, with contribution effort and quantity as outcomes. Additional analysis with contribution quality as outcome shows differing relationships for repeatedly recognized versus deserving, unrecognized members. Other than its research contributions, this study provides practical insights for designing effective recognition systems for online communities.
During the session, the speaker will present her study on Temporal Effects of Recognition that analyzes how repeated recognition and the lack of it affects members’ contribution behaviors over time
08 November, 2021, Bengaluru: The Centre for Software and Information Technology Management (CSITM) at IIM Bangalore will host a webinar on November 18 (Thursday), 2021, from 03:00 pm to 04:30 pm, to be led by Prof. Samadrita Bhattacharyya, faculty member from IIM Udaipur, who will present her study on Temporal Effects of Recognition that analyzes how repeated recognition and the lack of it affects members’ contribution behaviors over time. Her co-authored research paper titled: ‘Temporal Effects of Repeated Recognition and Lack of Recognition on Online Community Contributions’ was published in the Journal of Management Information Systems. It is the second webinar in the series: ‘Top IS Publications from India’, the first of which was held on September 29, 2021.
To register, please click here
Those who register will be sent a Zoom link for the webinar. Queries may be addressed to: CSITM@iimb.ac.in
The webinar series, ‘Top IS Publications from India’, initiated by CSITM, aims to honor and publicize some of the top research papers on Information Systems successfully published in reputed management journals (FT50 / ABDC A*) by research scholars from Indian B-schools. The authors will not only present their studies, but also share the challenges faced and insights gained from their publication journey. The series is aimed to encourage, inspire and guide budding IS researchers of our country to confidently target reputed journals. This initiative will also allow the Indian IS community to know their published scholars better, which may unlock opportunities for future collaboration as well.
About the speaker: Dr. Samadrita Bhattacharyya is an Assistant Professor in the Information Systems area at IIM Udaipur. She completed her PhD from IIM Calcutta in Management Information Systems. Her research interests include social commerce, online communities, user generated content, and business analytics. She has published in prestigious journals such as Journal of Management Information Systems, Decision Support Systems, Information & Management, and Annals of Operations Research, and has presented her work in top IS conferences. She has also authored teaching cases for IIM Calcutta Case Research Center.
Abstract of the study: A reason for online communities to confer recognition (example, badges) on members is to acknowledge and encourage contributions. Yet, it is unclear whether such recognition or lack of it changes. While anticipated recognition has been found to motivate members’ contributions, past findings are limited regarding members’ post-recognition behavior. Especially, the impact of multiple recognitions over time remains unexplored. Also, the contribution behavior of deserving, yet unrecognized members lacks investigation, which can help uncover the negative side effects of recognition systems. Motivated by these gaps in understanding, the paper builds on reinforcement theory to propose a positive role of first-time recognition as a social reinforcer of contribution behavior, while repeated recognition is hypothesized to suffer from reinforcer satiation. On the other hand, for deserving yet unrecognized members, a decrease in contributions due to recognition inequity is proposed. Using quasi-experiments on 81,393 reviewers of one of the largest online business review sites, Yelp.com, empirical support for the hypotheses is found, with contribution effort and quantity as outcomes. Additional analysis with contribution quality as outcome shows differing relationships for repeatedly recognized versus deserving, unrecognized members. Other than its research contributions, this study provides practical insights for designing effective recognition systems for online communities.