16 FEBRUARY, 2022: The Marketing area at IIMB will host a talk on ‘Publishing in and collaboration for top journal manuscripts’ on March 4th, 2022 at 6:30 pm (IST).
Dr Catherine Tucker, Sloan Distinguished Professor of Management and a Professor of Marketing at MIT Sloan and Senior Editor – Marketing Science, will deliver the talk.
She will share her experiences on publishing in and collaboration for top journal manuscripts followed by questions and answers.
Please register here, by the morning of March 4th, https://forms.gle/FDk6PHm2mXz1B2TJ7 to attend the webinar. There is no certificate offered for participation in this webinar.
Prof. Catherine Tucker’s research interests lie in how technology allows firms to use digital data and machine learning to improve performance and in the challenges this poses for regulation. She has particular expertise in online advertising, digital health, social media, and electronic privacy. Her research studies the interface between marketing, the economics of technology, and law.
She has received an NSF CAREER Award for her work on digital privacy, the Erin Anderson Award for an Emerging Female Marketing Scholar and Mentor, the Garfield Economic Impact Award for her work on electronic medical records, the Paul E. Green Award for contributions to the practice of Marketing Research, the William F. O'Dell Award for most significant, long-term contribution to Marketing, and the INFORMS Society for Marketing Science Long Term Impact Award for long-run impact on marketing.
She holds a PhD in economics from Stanford University and a BA from the University of Oxford.
For more details about the speaker: https://mitsloan.mit.edu/sites/default/files/faculty-cv/2022/01/27/cv-document-10679.pdf
16 FEBRUARY, 2022: The Marketing area at IIMB will host a talk on ‘Publishing in and collaboration for top journal manuscripts’ on March 4th, 2022 at 6:30 pm (IST).
Dr Catherine Tucker, Sloan Distinguished Professor of Management and a Professor of Marketing at MIT Sloan and Senior Editor – Marketing Science, will deliver the talk.
She will share her experiences on publishing in and collaboration for top journal manuscripts followed by questions and answers.
Please register here, by the morning of March 4th, https://forms.gle/FDk6PHm2mXz1B2TJ7 to attend the webinar. There is no certificate offered for participation in this webinar.
Prof. Catherine Tucker’s research interests lie in how technology allows firms to use digital data and machine learning to improve performance and in the challenges this poses for regulation. She has particular expertise in online advertising, digital health, social media, and electronic privacy. Her research studies the interface between marketing, the economics of technology, and law.
She has received an NSF CAREER Award for her work on digital privacy, the Erin Anderson Award for an Emerging Female Marketing Scholar and Mentor, the Garfield Economic Impact Award for her work on electronic medical records, the Paul E. Green Award for contributions to the practice of Marketing Research, the William F. O'Dell Award for most significant, long-term contribution to Marketing, and the INFORMS Society for Marketing Science Long Term Impact Award for long-run impact on marketing.
She holds a PhD in economics from Stanford University and a BA from the University of Oxford.
For more details about the speaker: https://mitsloan.mit.edu/sites/default/files/faculty-cv/2022/01/27/cv-document-10679.pdf