24 January, 2019, Bengaluru: The Office of Research and Publications (R&P) at IIM Bangalore will host a research seminar titled: ‘Why Should Product and Pricing Decisions Precede Pull and Push Spending Decisions in B to C New Product Marketing?’, on January 29 (Tuesday), 2019, from 02.30 pm, at Classroom P11. The talk will be delivered by Professor V. ‘Seenu’ Srinivasan, Stanford University.
Speaker Profile: Professor V. ‘Seenu’ Srinivasan is The Adams Distinguished Professor of Management, Emeritus, Stanford Graduate School of Business, Stanford University, USA.
Professor Srinivasan’s research interests are in Conjoint Analysis and Marketing Research. He received his Bachelor’s degree in Mechanical Engineering from the Indian Institute of Technology, Madras, and was the gold medallist in his graduating class. He has a PhD and MS in Industrial Administration, from the Graduate School of Industrial Administration, Carnegie-Mellon University. He worked for two years as a production-planning engineer at Larsen and Toubro, Mumbai prior to joining Carnegie-Mellon University where he received his MS and PhD. He was formerly the Director of Stanford Business School’s doctoral programme, Chair of the Marketing area, and the Faculty Director of its Strategic Marketing Management executive programme. At the Stanford MBA programme, he taught the core course ‘Data and Decisions (Accelerated)’ and an elective course ‘Customer-Focused Product Marketing’.
Professor Srinivasan has been a consultant to several companies and has won best-teacher awards. He was an associate editor of the Journal of Marketing Research and Management Science, and is currently on the Editorial advisory board of Marketing Science. His papers have appeared in journals of repute.
Professor Srinivasan received the Parlin Award for outstanding contributions to marketing research, the Churchill Award for lifetime achievement in marketing research, the Converse Award for outstanding contributions to the development of the science of marketing, the ”Buck” Weaver Award for lifetime contributions to the advancement of theory and practice in marketing science, and 11 other best research paper awards. He is a fellow of the American Marketing Association, a fellow of the Institute for Operations Research and the Management Sciences (INFORMS), and a fellow of the INFORMS Society for Marketing Science (ISMS). The American Marketing Association has established the ‘Srinivasan Young Scholar Award’ (in Quantitative Methodology) to be awarded annually at its summer conference.
https://www.gsb.stanford.edu/faculty-research/faculty/v-srinivasan
Topic: Why Should Product and Pricing Decisions Precede Pull and Push Spending Decisions in B to C New Product Marketing?
Speaker: Professor V. ‘Seenu’ Srinivasan, Stanford University
Date: January 29 (Tuesday), 2019
Time: 02.30 pm onwards
Venue: Classroom P11
24 January, 2019, Bengaluru: The Office of Research and Publications (R&P) at IIM Bangalore will host a research seminar titled: ‘Why Should Product and Pricing Decisions Precede Pull and Push Spending Decisions in B to C New Product Marketing?’, on January 29 (Tuesday), 2019, from 02.30 pm, at Classroom P11. The talk will be delivered by Professor V. ‘Seenu’ Srinivasan, Stanford University.
Speaker Profile: Professor V. ‘Seenu’ Srinivasan is The Adams Distinguished Professor of Management, Emeritus, Stanford Graduate School of Business, Stanford University, USA.
Professor Srinivasan’s research interests are in Conjoint Analysis and Marketing Research. He received his Bachelor’s degree in Mechanical Engineering from the Indian Institute of Technology, Madras, and was the gold medallist in his graduating class. He has a PhD and MS in Industrial Administration, from the Graduate School of Industrial Administration, Carnegie-Mellon University. He worked for two years as a production-planning engineer at Larsen and Toubro, Mumbai prior to joining Carnegie-Mellon University where he received his MS and PhD. He was formerly the Director of Stanford Business School’s doctoral programme, Chair of the Marketing area, and the Faculty Director of its Strategic Marketing Management executive programme. At the Stanford MBA programme, he taught the core course ‘Data and Decisions (Accelerated)’ and an elective course ‘Customer-Focused Product Marketing’.
Professor Srinivasan has been a consultant to several companies and has won best-teacher awards. He was an associate editor of the Journal of Marketing Research and Management Science, and is currently on the Editorial advisory board of Marketing Science. His papers have appeared in journals of repute.
Professor Srinivasan received the Parlin Award for outstanding contributions to marketing research, the Churchill Award for lifetime achievement in marketing research, the Converse Award for outstanding contributions to the development of the science of marketing, the ”Buck” Weaver Award for lifetime contributions to the advancement of theory and practice in marketing science, and 11 other best research paper awards. He is a fellow of the American Marketing Association, a fellow of the Institute for Operations Research and the Management Sciences (INFORMS), and a fellow of the INFORMS Society for Marketing Science (ISMS). The American Marketing Association has established the ‘Srinivasan Young Scholar Award’ (in Quantitative Methodology) to be awarded annually at its summer conference.
https://www.gsb.stanford.edu/faculty-research/faculty/v-srinivasan
Topic: Why Should Product and Pricing Decisions Precede Pull and Push Spending Decisions in B to C New Product Marketing?
Speaker: Professor V. ‘Seenu’ Srinivasan, Stanford University
Date: January 29 (Tuesday), 2019
Time: 02.30 pm onwards
Venue: Classroom P11