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Journal of Indian Institute of Management Bangalore

IIM Bangalore offers Degree-Granting Programmes, a Diploma Programme, Certificate Programmes and Executive Education Programmes and specialised courses in areas such as entrepreneurship and public policy.

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Book authored by IIMB alum on the challenges and rewards of entrepreneurship published

IIMB

Titled ‘A Heads-Up For Your Startup: Embrace the Unknown Journey’ and written by Prasad SN, EGMP62, 2022-2023 batch, the book provides insights on the art of balancing ambition and practicality in the transformative journey of entrepreneurship

31 August, 2023, Bengaluru: A book titled, ‘A Heads-Up For Your Startup: Embrace the Unknown Journey’, authored by IIM Bangalore alumnus Prasad SN (EGMP62, 2022-2023 batch), has been published recently.

The book provides insights and guidance on preparing the mindsets of first-time and aspiring entrepreneurs, for the challenges and rewards of entrepreneurship. It is ideal for those who aspire to embark on the transformative journey of entrepreneurship, discovering the art of balancing ambition and practicality.

Prasad SN says that IIMB came to his life at the crossroads as he transitioned from a corporate career to that of a first-time entrepreneur. “The invaluable learnings and interactions with IIMB faculty have been instrumental in building my ability to consistently redefine strategies and craft stronger business approaches. Entrepreneurship operates under a distinct set of rules which are different from those in corporate enterprises, and my time at IIMB has been an integral part of preparing me for this dynamic journey. I believe that any work on entrepreneurial journey aligns with IIMB's emphasis on entrepreneurial and transformative thinking/learning, and this gives me the added satisfaction of writing on the subject.” 

Create Date
31 Aug

Titled ‘A Heads-Up For Your Startup: Embrace the Unknown Journey’ and written by Prasad SN, EGMP62, 2022-2023 batch, the book provides insights on the art of balancing ambition and practicality in the transformative journey of entrepreneurship

31 August, 2023, Bengaluru: A book titled, ‘A Heads-Up For Your Startup: Embrace the Unknown Journey’, authored by IIM Bangalore alumnus Prasad SN (EGMP62, 2022-2023 batch), has been published recently.

The book provides insights and guidance on preparing the mindsets of first-time and aspiring entrepreneurs, for the challenges and rewards of entrepreneurship. It is ideal for those who aspire to embark on the transformative journey of entrepreneurship, discovering the art of balancing ambition and practicality.

Prasad SN says that IIMB came to his life at the crossroads as he transitioned from a corporate career to that of a first-time entrepreneur. “The invaluable learnings and interactions with IIMB faculty have been instrumental in building my ability to consistently redefine strategies and craft stronger business approaches. Entrepreneurship operates under a distinct set of rules which are different from those in corporate enterprises, and my time at IIMB has been an integral part of preparing me for this dynamic journey. I believe that any work on entrepreneurial journey aligns with IIMB's emphasis on entrepreneurial and transformative thinking/learning, and this gives me the added satisfaction of writing on the subject.”