Several case studies are developed by faculty and students with a view to facilitating research teaching and training. Most of these cases are published and distributed through HBP and IVEY. To date, some 331 cases developed by IIMB faculty and students have been distributed through Harvard Business Publishing (HBP), Richard Ivey School of Business (IVEY) and other platforms. The details are given below:
Case Name | Author | Year |
---|---|---|
Vaccinating India for Covid | Jisa Shaji and Gopal Naik | 2021 |
Operational Challenges of Demonetization in India | Haritha Saranga, Jishnu Hazra, Amar Sapra and U. Dinesh Kumar | 2020 |
‘Change the Game’: Leveraging Brand Pepsi on Football Frenzy | Subhadip Roy and YLR Moorthi | 2014 |
The Apollo Clinic | DVR Seshadri and PD Jose | 2013 |
Arvind Eye Care System - Vision 2020: Stepping Out of the Shadows of a Giant and the Journey Ahead | L Prasad and DVR Seshadri | 2013 |
Air Deccan: Revolutionizing the Indian Skies | DVR Seshadri and Jane Henry | 2013 |
Romantic Rides or Fiery Thrills: Positioning a Motorcycle Brand In the Indian Context | S. Ramesh Kumar and M. Geetha | 2013 |
Cashtech Solutions (1) PVT, LTD.: Continuing Market Leadership | DVR Seshadri, Prathap Oburai and Shobitha Hegde | 2013 |