| Volume 15, Number 4 | December, 2003 |
| Articles | |
| D P S Verma and Sheetal Kapoor | Dimensions of Buying Roles in Family Decision-Making |
| Manish Agarwal and Nitin Agarwal | Award Winning student Essay: Theory of Trying - Practical Implications for Marketing New-concept Products |
| Hemant K Sabat | The Economics of Mobile Wireless Spectrum: Ownership, Distribution and Regulation |
| Prahlad Rao Laxman and Sandeep Aggarwal | Patent Valuation Using Real Options |
| D K Agrawal, Deepali Singh and D P Agrawal | Partnering Channel Relationships: Factors for Web Enablement |
| Interview | |
| K Kumar and B Mahadevan | Evolution of Business Models in B2C E-Commerce: The Case of Fabmall |
| Round Table | |
| P D Jose, Rajendra Bandi and Malini Mehra | Corporate Social Responsibility (CSR) in the Information and Communications Technology (ICT) Sector: Discussion |
| Bob Hoekstra | CSR and the IT Industry in Bangalore: Observations of a Practitioner |
| K Sankaran | Learnings in the New Economy - Imperatives of a Civil Corporation |
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