Faculty Articles/Case Studies


  • Navarro-Bosch; Ganapathy, D., & Raynauld, V. (2023). Visual Culture, Personalization, and Politics: A Comparative Analysis of Political Leaders’ Instagram-Based Image-Making and Communication in Spain and India. International Journal of Strategic Communication, 17 (4), 381-397. https://doi.org/10.1080/1553118X.2023.2209572

  • Ganapathy, D. (2020). GE innovates through constant internal and external communications. Academy of Management Learning & Education, Vol. 19, No. 1, 110–111. https://doi.org/10.5465/amle.2017.0455. (Downloaded: 167 times between 20 April 2020-15 Jan 2021; Altmetric Score: 2). 

  • Academy of Management: https://www.youtube.com/watch?v=DTRTdo6B5DU

  • Rosas-Moreno, T., & Ganapathy, D. (2019). Has India’s tripartite cooperation with Brazil and South Africa helped it combat human trafficking? A news media framing analysis spanning two decades. Journalism, First Published February 26, 2019. DOI: 10.1177/1464884919831093. https://doi.org/10.1177/1464884919831093 (Downloaded: 213 times; Altmetric Score: 3)

  • Ganapathy, D. (2016). Preserving India’s palm leaf manuscripts for the future. Media Development, LXIII (4), 35-38.

  • Ganapathy, D. (2015). Role of New Media in Political Communication in India. International Journal of New Media Studies, 1 (1), 43-46.

  • Ganapathy, D. (2014). New Media and its impact on political communication. Intellectual Resonance, 2 (3), 46-50. 

Case study


Book Chapters

  • Ganapathy D (2021). Computer-mediated and Social Communication Trends: A case study of the COVID-19 health communication in India. The Emerald Handbook for Computer-Mediated Communication and Social Media.

  • Ganapathy D. (2020). Goal oriented measurement to derive desirable outcomes. Social Media Measurement and Management: Digital Entrepreneurship. Routledge (London and New York).

  • Ganapathy, D., & Sapna, M.S. (2016). Trends in Political Communication: A Content Analysis of Tweets by Indian politicians. Changing Media, Changing Audiences (pp. 29-39). New Delhi: Lenin Media.

  • Ganapathy, D., & Sapna, M.S. (2013). Digitization of Indian newspapers: opportunities and challenges. Digitization and Beyond. Published by Russell Square International College and University of Mumbai. 

Book Reviews

Popular Press

1. Aril 11, 2023: From climate crisis to health, there is a need to tackle this through a holistic lens

WHO is actively engaging with a range of healthcare providers, practitioners, and academics to design a curriculum on ‘Infodemiology’ – the science of managing infodemics.
As we look into the future, we need a decisive investment in health infrastructure and policies from governments and the private sector alike to give rise to a healthy population that feels well-supported emotionally and physically to be happy and productive in their life, writes Dr. Deepti Ganapathy, from the Management Communication area at IIMB, in this article in eLETS Health.

2. June 01, 2022: Preparing for crisis management: The contact, direction, and distance approach for communication

The role of communication as a strategic function is incomparable, especially during a crisis. In this article in Forbes India, Dr Deepti Ganapathy, from the Centre for Management Communication at IIMB, explains how carefully planned channels of communication can serve as the conduit between the aggrieved and leadership teams for quick and fast relief and redressal of grievances.

  1. 3. April 01, 2022: The latest IPCC report calls for concerted climate action

  2. 4. March 24, 2022: Why consistent communication through a crisis is important

  3. 5. December 12, 2021: ET Prime: Corporate decisions and purported social values- why hasn’t the movement caught on in India

  4. 6. October 28, 2021: Thought Leadership (Invited article): Forbes India: Why the Image building operation is necessary for India

  5. 7. August 31, 2021: Deccan Herald: Reflections from the Zoom Screen  

  6. 8. August 27, 2021: Thought Leadership (Invited article): Forbes India: Mediatization of Public Health Outbreaks – India Vs US

  7. 9. July 24, 2021: Deccan Herald: First person: Brand push for budding sportspersons

  8. 10. June 10, 2021: Thought Leadership (Invited article) : Forbes India: Critical Communication networks need to be mined to contain an epidemic within a pandemic.

  9. 11. June 10, 2021: Guest Blog: Express Health Care: To prevent spread of Mucormycosis, very fast, quick treatment critical.

In the News:

June 18, 2022

June 18, 2022

June 17, 2022

June 17 2022

January 12, 2022

  • Centre for Climate Change Communication, George Mason University: Delivered talk on Media Representations of Climate Change to faculty, scholars, senior level professionals interested in climate change communication and practitioner colleagues with whom the Centre works to support US journalists on climate reporting (e.g, Climate Central, Covering Climate Now, Society of Environmental Journalists).

December 17, 2021

  • Indian Institute of Mass Communication (Ministry of Information and Broadcasting, Government of India): Delivered talk on Climate Reporting to English Journalism students across all campuses on IIMC.

December 10, 2021

December 03, 2021

December 01, 2021:

In the Media: