Rapid technological advancements, economic and environmental instability, geopolitical risks are only a few of the complexities of today’s global business landscape and pose unprecedented challenges in both Business and Society. The Centre of Management Communication (CMC), one of ten Centres of Excellence at the Indian Institute of Management Bangalore, is poised to tackle these challenges head on.
The CMC’s focus is to equip students with a clear advantage in using persuasive communication techniques with creativity, collaboration, and empathy. We do this with an agile syllabus, combining a dynamic real-life focus with deep theoretical insights. Industry engagements, hands-on projects, a vibrant roster of speakers from various fields of life, are all seamlessly embedded within the curriculum. Our faculty are subject matter experts whose work routinely appears in top peer-reviewed journals and popular publications with global impact. Apart from offering core courses in Communication to our PGP and PhD students, we offer several short and long duration courses across other programs at IIMB, for professionals seeking to further hone their skills.
Swati Bandi
Our core theme, over the years, has always been meaningful Engagement. We have fostered a robust connection between:
We have 3 major focus areas:
Sustainability and Communication
Sustainability and communication are profoundly interconnected. The CMC is well poised to be a key facilitator in bridging the gap between scientific knowledge and public understanding and furthering the conversation. Our roster of activities in the area is robust – sustainability-related global case study competitions, symposiums and panel discussions, publications in academic and popular presses by faculty and many others!
Health and Crisis Communication
Communicating through uncertainty, in pandemics, business, economy, political factors, or environmental concerns, is another key focus at the CMC. We offer a Massive Open Online Course on Healthcare Communication that teaches participants “communicating about health to different stakeholders, explore various theoretical frameworks and learn practical techniques to enhance your communication strategies.” We encourage dialogue on the topic via podcasts, public discussions, and in-class modules on the topic.
Creative Economy
Our third focus area is Creative Economy. We at the CMC believe that creative and cultural industries have a crucial role to play in India’s vision of becoming a $5 trillion economy. In 2025, India's Media and Entertainment sector hit INR 2.5 trillion, with digital media transforming content creation and monetization. Indian creative exports, including goods and services, are at about $1.4 trillion, emerging as a key economic driver. With only 8% of India’s population employed in this sector, this share is only expected to grow in line with global forecasts. Aligned with this trend, we have an exciting line up of events: panel discussions, academia - industry partnerships and conferences, apart from film screenings and discussions. Our intention is to make the discussion of Media and Entertainment serious business. Get in touch to collaborate!
As you can see, we have a finger on the world’s pulse with a relevant, topical, and dynamic roster of events, and courses driven by an unwavering dedication to teaching excellence. We look forward to welcoming you on campus with renewed energy, passion, and constructive engagement!
