Centres Of Excellence

To focus on new and emerging areas of research and education, Centres of Excellence have been established within the Institute. These ‘virtual' centres draw on resources from its stakeholders, and interact with them to enhance core competencies

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Faculty

Faculty members at IIMB generate knowledge through cutting-edge research in all functional areas of management that would benefit public and private sector companies, and government and society in general.

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IIMB Management Review

Journal of Indian Institute of Management Bangalore

IIM Bangalore offers Degree-Granting Programmes, a Diploma Programme, Certificate Programmes and Executive Education Programmes and specialised courses in areas such as entrepreneurship and public policy.

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About IIMB

The Indian Institute of Management Bangalore (IIMB) believes in building leaders through holistic, transformative and innovative education

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Case Name Author Year
Behavioral Drivers of Brand Equity – Head & Shoulders in India Lovneet Tyagi and S. Ramesh Kumar 2017
Sustaining an Ethnic Soft Drink: Brand Positioning and Consumer Behavior S. Ramesh Kumar, and Mithun Sivagurunathan 2017
Combating the Yoga Guru: Dabur’s Dilemma Manaswini Bhalla, Koustav Dey and Pulkit Aggarwal 2017
Dynamic Technologies (India) Limited: Strategic Integration Into The Aviation And Aerospace Global Supply Chain Abhoy K Ojha and Jishnu Hazra 2017
GoCoop – Social Marketplace Rama Velamuri, G Sabarinathan, and Suhruta Kulkarni 2017
Roposo.Com: Share Your Style Entrepreneurial Pivoting & Strategic Thinking in Indian Fashion Social Networking Chirantan Chatterjee and Reechal Vardhan 2017
Positioning and Behavioral Dimensions: Implications for Big Bazaar S. Ramesh Kumar, Mishita Jaiswal, and Shimee Gupta 2017
Marketing Transformation using Social Network on Digital Media: How BJP Used WhatsApp to Create a Successful WOM Campaign Ami Shah and U. Dinesh Kumar 2017
SATTVA eTECH: Managing Uncertainties in the Project Network Tarun Jain and Jishnu Hazra 2017
Improving Customer Engagement at VMW through Analytics Nandini Seth and U. Dinesh Kumar 2017
All That Glitters Is Gold: A Case of Inventory Accounting Policy Padmini Srinivasan 2017
Machine Learning Algorithms to Drive CRM in the Online E-Commerce Site at VMWare Kiran R, Arunabha Mukhopadhyay and U Dinesh Kumar 2017
Process Reengineering in Emerging Markets – An Automaker’s Experience (B) Haritha Saranga 2017
CCD: Soya Cooperatives March into Branding Anshuman Tripathy, Preethi Venkataraman, and Chandru R 2017
Process Reengineering in Emerging Markets – An Automaker’s Experience (A) Haritha Saranga 2017
Branding And Bollywood: The Behavioral Route To Branding Films Ami Shah, S Ramesh Kumar, and U. Dinesh Kumar 2016
EdGE Networks: Making HR Intelligent Debolina Dutta and Shankar Venkatagiri 2016
Sattva eTECH: Challenges In Embedded New Product Development Tarun Jain and Jishnu Hazra 2016
i-flex solutions limited (B): The Oracle Years Pranav Garg and J Ramachandran 2016
i-flex solutions limited (A): Winning Unconventionally J Ramachandran and Pranav Garg 2016