Centres Of Excellence

To focus on new and emerging areas of research and education, Centres of Excellence have been established within the Institute. These ‘virtual' centres draw on resources from its stakeholders, and interact with them to enhance core competencies



Faculty members at IIMB generate knowledge through cutting-edge research in all functional areas of management that would benefit public and private sector companies, and government and society in general.


IIMB Management Review

Journal of Indian Institute of Management Bangalore

IIM Bangalore offers Degree-Granting Programmes, a Diploma Programme, Certificate Programmes and Executive Education Programmes and specialised courses in areas such as entrepreneurship and public policy.


About IIMB

The Indian Institute of Management Bangalore (IIMB) believes in building leaders through holistic, transformative and innovative education


Initiatives on Consumer Insights


To study consumers and markets, especially all aspects of consumer behaviour covering attitudes, preferences, beliefs, purchase and use related to products and services, so as to further enhance our understanding of consumers and create value for customers, employees, businesses, and the society through new and /or improved offerings, processes, and sustainable business models.


The ICI-IIMB pursues research programmes on selected hypotheses and themes, using transactional and operational data from organizations, combined with surveys and customer panel data to create a rich repository for longitudinal analysis of purchases, preferences, usage, satisfaction levels, etc. for actionable consumer and market insights.

The approach involves adopting an interdisciplinary mode of inquiry that focuses on fundamental science, models and theories encompassing many disciplines and perspectives.

How we work

ICI-IIMB is a dedicated research cell that partners with industry organizations who offer data for analysis and research.

As a leading international business school in India, IIMB has strong links with the corporate sector, NGOs and government, and its rigorous research projects are defined by structured analytical processes and constant engagement with market participants. Collaborators from the industry benefit from the rich findings and innovative interpretations of data residing within their organizations, offering opportunities for future products, services and customer relationship management.

We also partner with firms in service sectors which collect transactional and behavioural data in their operational systems for analysis and insights.

Our research programmes focus on links between customer needs and market offerings spanning several sectors viz. retailing, financial services, telecom, hospitality, healthcare, pharmaceuticals, transportation, etc.


ICI-IIMB sponsors research programmes, doctoral dissertations and student projects. Dissemination of research findings is carried out through journal articles, working papers, case studies, newsletters, conferences and roundtables.

One of our significant activities is the Visiting Researcher Programme, a competitive grant proposal scheme open to international researchers who spend a few months at IIMB every year on collaborative research aimed at publications in top academic journals.

Bridging the Service Divide through Digitally Enabled Service Innovations: Evidence from Indian Healthcare Service Providers, Shirish C. Srivastava and G. Shainesh MIS Quarterly

2nd prize at the GlobaLens http://www.globalens.com/ 2014 NextBillion Case Writing Competition for the case study Narayana Nethralaya: Expanding Affordable Eye Care

‘IIM-B, Swiss Varsity Working on Alternative Healthcare Models'

KIDROP article IJO Diamond Jubilee Issue Jan 2014

Workshop on Affordable Healthcare November 11-12, 2013, IIMB Campus

The Research Team at ICI-IIMB

A core team of cross-functional researchers, who are members of the IIMB faculty in Marketing, Economics and Statistics, drive the research agenda.

G Shainesh
Pulak Ghosh
Decision Sciences and Information Systems
Srinivas Prakhya
U Dinesh Kumar
Decision Sciences and Information Systems
Sreelata Jonnalagedda
Subhashish Gupta
Economics & Social Sciences

For further information,Contact:

Professor G. Shainesh

Indian Institute of Management Bangalore

Bannerghatta Road

Bengaluru- 560 076

Phone: +91-80-26993334

Email: shaineshg[at]iimb[dot]ac[dot]in