Vijay is primarily interested in ecosystem strategies. His dissertation research focuses on complementor strategies in the enterprise software platform ecosystem. Besides his dissertation research, he is also working on a number of projects in the area of innovation. Vijay has presented his research at a number of international conferences such as the Strategic Management Society Annual Conferences, Academy of Management Annual Meetings, CCC Doctoral Conference, and Platform Strategy Research Symposium. A paper based on his dissertation won a best paper prize at the SMS Annual Conference in Houston, 2017.

Vijay’s prior consulting experience with clients such as Toshiba, Pepsi-Lays, and ABN AMRO, and managerial stint in a Deloitte Technology Fast 50 start-up have contributed toward making him an effective researcher as well as instructor. He has taught courses on Strategic Management and International Business at Georgia Tech.