Marketing Management: A South Asian Perspective 14th edition
Philip Kotler, Kevin Lane Keller, Abraham Koshy, Mithileshwar Jha
Marketing Management is the leading marketing text because it consistently reflects changes in marketing theory and practice. The fourteenth edition of Marketing Management: A South Asian Perspective preserves many of the distinguishing features of the past editions and, at the same time, provides revised and updated content from the global as well as local context.
Published Year
2013
Marketing Management: A South Asian Perspective 14th edition
Author(s) Name: Philip Kotler, Kevin Lane Keller, Abraham Koshy, Mithileshwar Jha
URL :
Year of Publication : 2013
Abstract :
Marketing Management is the leading marketing text because it consistently reflects changes in marketing theory and practice. The fourteenth edition of Marketing Management: A South Asian Perspective preserves many of the distinguishing features of the past editions and, at the same time, provides revised and updated content from the global as well as local context.