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Journal of Indian Institute of Management Bangalore

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Role of Relationship marketing in Competitive Marketing strategy

Kanagal, Nagasimha Balakrishna
Journal Name
Journal of Management and Marketing Research
Journal Publication
others
Publication Year
2009
Marketing
Publication Date
Vol.2, July, 2009
Abstract

Competitive Marketing Strategy (CMS) has relationship marketing (RM) as one of the key functionality in enhancing business performance. RM is defined as the identification,customers to create value for customers and profit for organization by a series of relational exchanges that have both a history and a future.

Role of Relationship marketing in Competitive Marketing strategy

Author(s) Name: Kanagal, Nagasimha Balakrishna
Journal Name: Journal of Management and Marketing Research
Volume: Vol.2, July, 2009
Year of Publication: 2009
Abstract:

Competitive Marketing Strategy (CMS) has relationship marketing (RM) as one of the key functionality in enhancing business performance. RM is defined as the identification,customers to create value for customers and profit for organization by a series of relational exchanges that have both a history and a future.