Raj Dash
Name: Raj Dash
Batch/Specialisation: 2011/Marketing
Email: raj.dash@iimb.ernet.in
Qualifications/Degrees:
- PGDM IIMB 1990
Research Areas:
- electronic word of mouth (eWOM), consumer decision making process
Thesis Abstract:
- The dissertation is about how people process e-commerce product reviews (con-tact author for more details)
Significant Publications/Working papers:
Professional Appointments/Work Experience:
- I worked in the industry in several marketing roles: product management, sales, advertising, and marketing research. As a professor of marketing, I have taught courses on marketing management and marketing research.