Centres Of Excellence

To focus on new and emerging areas of research and education, Centres of Excellence have been established within the Institute. These ‘virtual' centres draw on resources from its stakeholders, and interact with them to enhance core competencies

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Faculty members at IIMB generate knowledge through cutting-edge research in all functional areas of management that would benefit public and private sector companies, and government and society in general.

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IIMB Management Review

Journal of Indian Institute of Management Bangalore

IIM Bangalore offers Degree-Granting Programmes, a Diploma Programme, Certificate Programmes and Executive Education Programmes and specialised courses in areas such as entrepreneurship and public policy.

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About IIMB

The Indian Institute of Management Bangalore (IIMB) believes in building leaders through holistic, transformative and innovative education

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Vedha Ponnappan

Vedha Ponnappan

Name: Vedha Ponnappan

Batch/Specialisation: Marketing

Email: vedha.ponnappan@iimb.ernet.in

Qualifications/Degrees:

  • MBA – NIT Tiruchirappalli, 2000
  • BCom – SRC Tiruchirappalli, 1998

Research Areas: 

Household / Family consumption, Household Production, Consumer Decision Making, Network Analysis, Behavioral Decision Making

Methods:

Quantitative Marketing, Structural Models, Choice modelling, Econometrics, Bayesian Methods

Conferences:

  • “Modelling Intra-household heterogeneity to explain multiple discrete continuous demand”, Informs Marketing Science Conference, (Jun 7-10, 2017), University of Southern California, Los Angeles, CA, US.
  • “Modelling Intra-household heterogeneity to explain multiple discrete continuous choices”, EMAC 2017, (May 23-26, 2017), University of Groningen, Netherlands.
  • “Preference discrimination role of coupons”, IMR Doctoral Conference 2016-17, (Jan 11-12, 2017), IIM Bangalore, Bangalore, India.
  • “Intra household preferences and multiple discrete demand”, The 10th NASMEI Conference 2016, (Dec 23-24, 2016) Great Lakes Institute of Management, Chennai, India.
  • “Preference discrimination role of coupons”, Fourth Pan IIM World Management Conference, (Dec 13-15, 2016), IIM Ahmedabad, Ahmedabad, India.
  • “Resolving Uncertainties on Market Structure Using Social Media Data”, Twelfth AIMS International Conference on Management, (January 2-5, 2015), IIM Kozhikode, Kozhikode, India.

Awards and Grants

  • Wharton Consumer Analytics Initiative (WCAI) data grant
  • Fellow, 5th AIM-AMA Sheth Foundation Doctoral Consortium, 2017.
  • Participant, Summer Institute of Competitive Strategy, University of Berkeley, CA, US, 2017.
  • Participant, Quantitative Marketing and Structural Econometrics Workshop, Washington University in St. Louis, MO, US, 2017.

Professional Appointments/Work Experience:

  • Principal Product Manager at Oracle Corporation (Bangalore, India)
  • Senior Software Engineer at Websense Inc, (San Diego, CA, United States)
  • Software Engineer at Trigent Systems (Bangalore, India)