Programme Directors : Prof. S Raghunath
Programme Dates : 17 – 19 December 2018
Programme Venue : M-12, IIMB Campus
Programme Overview :
Digitization is changing the face of the Media and Entertainment industry the world over. The smart phones, tablet computers and wireless broadband have made information and entertainment available on the go. We are in a networked world where the geographical boundaries are giving way to globalization. In India, we are well poised to ride this information wave as we are blessed with a young population
who are the avid customers of the Media and Entertainment industry. The Media and Entertainment as a creative process is well understood. However the evolving business models pose a challenge to the leaders of this industry. This programme from IIM Bangalore is aimed at unravelling the business and managerial challenges of this industry with specific focus on building viable business models and fund raising.
Programme URL:
Programme Directors : Prof. S Raghunath
Programme Dates : 17 – 19 December 2018
Programme Venue : M-12, IIMB Campus
Programme Overview :
Digitization is changing the face of the Media and Entertainment industry the world over. The smart phones, tablet computers and wireless broadband have made information and entertainment available on the go. We are in a networked world where the geographical boundaries are giving way to globalization. In India, we are well poised to ride this information wave as we are blessed with a young population
who are the avid customers of the Media and Entertainment industry. The Media and Entertainment as a creative process is well understood. However the evolving business models pose a challenge to the leaders of this industry. This programme from IIM Bangalore is aimed at unravelling the business and managerial challenges of this industry with specific focus on building viable business models and fund raising.
Programme URL: