Centres Of Excellence

To focus on new and emerging areas of research and education, Centres of Excellence have been established within the Institute. These ‘virtual' centres draw on resources from its stakeholders, and interact with them to enhance core competencies

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Faculty

Faculty members at IIMB generate knowledge through cutting-edge research in all functional areas of management that would benefit public and private sector companies, and government and society in general.

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IIMB Management Review

Journal of Indian Institute of Management Bangalore

IIM Bangalore offers Degree-Granting Programmes, a Diploma Programme, Certificate Programmes and Executive Education Programmes and specialised courses in areas such as entrepreneurship and public policy.

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About IIMB

The Indian Institute of Management Bangalore (IIMB) believes in building leaders through holistic, transformative and innovative education

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Strategic Management of Luxury and Lifestyle Business

Programme Directors :  Dr. S Raghunath and Dr. Manoj Nakra

Programme Dates : 9th Dec 2019 to 11th Dec 2019

Programme Venue : IIMB Campus

Programme Overview: India and China are the biggest luxury brand markets in Asia. Indians are steadily acquiring means and taste for luxury. We intend to examine the major future trends that will shape the evolution of the luxury business in India. This programme will enhance understanding necessary to manage luxury products and services.

  • It is a program which will address industry trends in luxury products and services and will offer better appreciation of the consumer of luxury and buyer behaviour.

  • The goal is to impart concepts relating to value chain of luxury, pricing decisions and managing the profit potential of luxury.

  • This is not about learning mere concepts but about understanding how to make business decisions relating to creating a luxury brand, differences that exist in managing luxury products and services and execution of a luxury brand, managing channels – direct, joint Ventures or franchise, managing luxury supply chains, licensing and demand management.

Programme URL: https://www.iimb.ac.in/eep/product/35/Strategic-Management-of-Luxury-Business-Managing-luxury-products--services---from-concept-to-consum?management=StrategyGeneral&addurl=S00200&Ref=IIMBsite 

Strategic Management of Luxury and Lifestyle Business

Programme Directors :  Dr. S Raghunath and Dr. Manoj Nakra

Programme Dates : 9th Dec 2019 to 11th Dec 2019

Programme Venue : IIMB Campus

Programme Overview: India and China are the biggest luxury brand markets in Asia. Indians are steadily acquiring means and taste for luxury. We intend to examine the major future trends that will shape the evolution of the luxury business in India. This programme will enhance understanding necessary to manage luxury products and services.

  • It is a program which will address industry trends in luxury products and services and will offer better appreciation of the consumer of luxury and buyer behaviour.

  • The goal is to impart concepts relating to value chain of luxury, pricing decisions and managing the profit potential of luxury.

  • This is not about learning mere concepts but about understanding how to make business decisions relating to creating a luxury brand, differences that exist in managing luxury products and services and execution of a luxury brand, managing channels – direct, joint Ventures or franchise, managing luxury supply chains, licensing and demand management.

Programme URL: https://www.iimb.ac.in/eep/product/35/Strategic-Management-of-Luxury-Business-Managing-luxury-products--services---from-concept-to-consum?management=StrategyGeneral&addurl=S00200&Ref=IIMBsite 

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