IIMB team comprised second-year PGP students Rushikesh Patil, Gauranshi Nili and Dyaneshwar S
4 December, 2023, Bengaluru: Team B-Tribe, comprising Rushikesh Patil, Gauranshi Nili and Dyaneshwar S, all second-year students of IIM Bangalore’s two-year full time MBA: Post Graduate Programme in Management (PGP), has been adjudged the national runner-up of Myntra Ideathon, the flagship case challenge organized by Myntra every year.
Myntra's Ideathon featured creativity, collaborative synergy and a dynamic hub of ideas from students of leading B-schools. The IIMB team reached the national finals after clearing the campus round and the national semi-finals.
Team B-Tribe showcased their prowess by crafting a comprehensive strategy to position brand Myntra as the go-to fashion and lifestyle destination for Gen Z consumers in India.