According to Peter Drucker, “Marketing is the only distinguishing and unique function of business. If we want to know what a business is, we have to start with its purpose. And its purpose must lie outside the business itself. In fact, it must lie in society since a business enterprise is an organ of society. There is only one valid definition of business purpose, that is to create a customer”.
The Marketing area at IIMB believes in this ‘centrality of marketing in business’ philosophy. Accordingly, the area members spend all their efforts in teaching, training, consulting and research regarding creating, communicating, capturing and sustaining value in business. IIMB Marketing area offers core courses and more than 20 electives across various degree-granting programmes. In addition, the area faculty offer their expertise to the corporate sector in various contemporary, cutting-edge as well as classical challenges. The Marketing area at IIMB is also research active and it produces socially relevant, thought leadership focused, top-tier research papers continuously. The area consists of 12 full-time faculty members. Each faculty member specializes in different cross-functional, industry as well as technology focused verticals under the broader marketing umbrella.