JPP&M analyzes joint impact of marketing and public policy on business, consumer welfare, ethics, and more
6 March, 2024, Bengaluru: Prof. Gopal Das, faculty of the Marketing area of IIM Bangalore, has joined the Editorial Review Board of the ‘Journal of Public Policy & Marketing’ (JPP&M), a publication of the prestigious American Marketing Association (AMA).
The American Marketing Association is a community for marketers, striving to be a top relevant force shaping marketing across the globe. AMA academic journals publish the latest peer-reviewed research aimed at advancing the industry and equipping business leaders with the insight required to make better managerial decisions. JPP&M analyzes the joint impact of marketing and public policy on business, consumer welfare, ethics, and more. Each peer-reviewed issue features a wide-ranging forum for research, findings and discussion of marketing topics related to business and government.
Prof. Gopal Das has extensive editorial experience and serves as an Associate Editor for the Journal of Business Research, European Journal of Marketing, and Psychology & Marketing. In addition, he is on the Editorial Board of the International Journal of Research in Marketing, the Journal of the Academy of Marketing Science, and the Journal of Services Marketing. He is also a co-editor on a special issue on Scarcity for the Journal of the Academy of Marketing Science, and a Journal of Business Research special issue on Retailing and Emergent Technologies.
JPP&M analyzes joint impact of marketing and public policy on business, consumer welfare, ethics, and more
6 March, 2024, Bengaluru: Prof. Gopal Das, faculty of the Marketing area of IIM Bangalore, has joined the Editorial Review Board of the ‘Journal of Public Policy & Marketing’ (JPP&M), a publication of the prestigious American Marketing Association (AMA).
The American Marketing Association is a community for marketers, striving to be a top relevant force shaping marketing across the globe. AMA academic journals publish the latest peer-reviewed research aimed at advancing the industry and equipping business leaders with the insight required to make better managerial decisions. JPP&M analyzes the joint impact of marketing and public policy on business, consumer welfare, ethics, and more. Each peer-reviewed issue features a wide-ranging forum for research, findings and discussion of marketing topics related to business and government.
Prof. Gopal Das has extensive editorial experience and serves as an Associate Editor for the Journal of Business Research, European Journal of Marketing, and Psychology & Marketing. In addition, he is on the Editorial Board of the International Journal of Research in Marketing, the Journal of the Academy of Marketing Science, and the Journal of Services Marketing. He is also a co-editor on a special issue on Scarcity for the Journal of the Academy of Marketing Science, and a Journal of Business Research special issue on Retailing and Emergent Technologies.