Organizational units often face threats, or events that potentially can cause harm to their survival and well-being (Lazarus 1966, Staw et al. 1981). For instance, the entry of a new competitor or the emergence of novel technology can disrupt markets and trigger unit failure (Christensen and Overdof 2000). In the face of such threats, units are said to have a limited time within which they can respond to threats or prepare to do so, termed the “recovery window” (Edmondson et al. 2005). When units take advantage of this recovery window and make an appropriate re-alignment of their internal products or processes to meet the demands of the threat, they can remain successful; otherwise, they can falter.